Bluebella

Bluebella Affiliate Program Guidelines

Before applying to join the Bluebella Affiliate Programme, please ensure you meet the following requirements:

• Compliance with Advertising Laws: Your website must not host or promote content that violates any laws or regulations related to false or deceptive advertising.
• Trademark & Copyright Protection: All marketing materials and website content owned by Bluebella Ltd are protected by trademark and copyright laws. Affiliates are prohibited from directly or indirectly bidding on the trademark "Bluebella" or any variations or confusingly similar terms.
• No Doorway Pages: Creating doorway pages that target searches for "Bluebella" is strictly prohibited.
• No Masked URLs: The use of masked URLs, including "Add to Favourites" buttons that obscure the destination URL, is not allowed.
• User-Friendly Navigation: Your site must allow users to navigate using their browser’s back button without restriction.

Creatives and Branding

Bluebella will provide official creatives in line with brand guidelines. If you wish to modify any creatives, you must first contact The Bluebella Team at affiliateeu@bluebella.com and submit your version for approval in accordance with the provided specifications.

Specific Terms & Conditions:

1. Commission will be paid to new and existing customers.
2. The commission is paid on all the products available on Bluebella website.
3. The transaction value that commissions are paid on include VAT however all other taxes, surcharges and any additional costs such as delivery are not included.
4. Commission is not paid on gift cards. 

Voucher Code Transactions 

Please note that any transactions made using non-affiliate promotional codes and those not available in the Awin interface (such as CRM codes, including but not limited to Welcome codes, SMS codes, Welcome Back codes, etc.) will be excluded from affiliate rewards. Transactions using these codes will be subject to cancellation and no affiliate commission will be paid.

Paid Search Activity

The following rules relate to activity through paid sponsored listings for all search engines and are relevant for all terms listed in the Advertiser Brand Terms box below:

The following activities are not allowed on the programme:

• bidding on exact match brand terms
• bidding on misspelling of brand terms
• bidding on variations of the brand terms              
• direct linking    
• broad matching on brand terms 

Publishers must not display the advertiser’s brand name in the Display URL or Title & Ad Copy   

Advertiser Brand Terms

The Search Guidelines / Restrictions are based on but not limited to the following:

• Bluebella
• Blue Bella
• [Above brand terms] Lingerie
• [Above brand terms] Retail
• [Above brand terms] accessories 
• [Above brand terms] voucher code
• [Above brand terms] voucher
• [Above brand terms] promo code
• [Above brand terms] coupon
• [Above brand terms] discount
• [Above brand terms] discount code
• [Above brand terms] outlet
• [Above brand terms] sale

and any different combinations and capitalisations.

Brand guidelines:

• Before joining the Bluebella Affiliate Program, please ensure your website does not display or sell advertising on any website that contravenes any law or regulation governing false or deceptive advertising.
• The contents of marketing material and all websites owned by Bluebella Ltd, are protected by the law relating to trademark and copyright. Affiliates must not directly or indirectly bid on the Word Mark ' Bluebella ' or derivatives or confusingly similar words.