Summary

Bluebella is a modern, directional lingerie and nightwear brand, with a design aesthetic that is redefining sensuality. The fashion led collections, which challenge traditional lingerie shapes, are designed primarily for women the 18 – 35 age group.

Primary Region

United Kingdom

Payments

Attribution Period (Cookie Length)

30 Days

Links

  • Before joining the Bluebella Affiliate Program, please ensure your website does not display or sell advertising on any website that contravenes any law or regulation governing false or deceptive advertising
  • The contents of marketing material and all websites owned by Bluebella Ltd, are protected by the law relating to trademark and copyright. Affiliates must not directly or indirectly bid on the Word Mark ' Bluebella ' or derivatives or confusingly similar words
  • No Doorway pages to be built around searches for Bluebella
  • No Masked URL's (inc add to favourites buttons)
  • Must be able to navigate using the browsers back button

 

Bluebella will provide any creatives under specified guidelines if you were to change the creatvies contact Filip@bluebella and follow the guidelines and send it us for approvment. 

 

Bluebella Branding Guidelines:

Of course at Bluebella, we don’t want to limit creativity; if you think you see a good reason to deviate from these brand standards, please contact Filip@bluebella.com.

Available Brand guide in detail via link: https://www.dropbox.com/sh/h360n9az4w0q5za/AABI9MUb3InD4MMil4vwxO0Da?dl=0

Imagery is a powerful way to connect with our audience and express our voice. Every image, headline, font, etc. should clearly express and emphasise the Bluebella woman and tone.

Tone:

REDEFINING SENSUALITY​

DIRECTIONAL FASHION LED LINGERIE
(designed to inspire)
SENSUAL CONFIDENCE
(without aggression or intimidation)
KNOWLEDGEABLE
(an innate insight into what modern women desire)
INDEPENDENT & SPIRITED
(our attitude)
CONTEMPORARY & HONEST
(our tone of voice)

Image use:

Regarding product and any Bluebella available creatives check what should and should not be used. If any extra creatvives are needed contact Filip@bluebella.com.

Logo: (check brand guideline via link to see the visual examples)

Primary Logo Lockup Version A: Logotype, Tagline & Registered mark. The primary logo lockup should be used

whenever possible.

Secondary Logo Version A: Logotype & Registered mark. This version should be used when the Tagline is not required.

Version B: These versions should only be used when the overall  legibility  of the Registration mark can not be reproduced to a satisfactory level, i.e. on sewn garment label

EXCLUSION ZONE (Visual example in brand guideline)

For maximum visual impact of the Bluebella logo, it is important that no other type or images encroach on the space around the logo. The exclusion zone has been designed so that no external elements interfere with the communication of the Bluebella brand identity. The exclusion zone is defined by the magenta line and is calculated on measurement ‘X’ which is equivalent to the distance between the baseline and the Capital height of the “B” witihin the logotype.

Monogram Logo:

EXCLUSION ZONE

For maximum visual impact of the Bluebella monogram, it is important that no other type or images encroach on the space around the monogram.

The exclusion zone has been designed so that no external elements interfere with the communication of the Bluebella brand identity.

The exclusion zone is defined by the magenta line and is calculated on measure- ment ‘X’ which is equivalent to the height of the monogram.

COLOURWAYS (Check for visual examples which are in the brand guideline link)

The Bluebella monogram should always be reproduced in the appropriate

specified colour recommendations.

Colour Palette:

 Our colour palette is a crucial element of our brand. Colours have been specially chosen to create a unique and recognisable identity that expresses our personality.

Colours should always be reproduced in Pantones to ensure vibrancy and consistency. When not possible, CMYK values should be substituted. For digital and web use, please use the RGB and HTML values provided.

DUSTY PINK

Pantone: 7422 C [Coated] Pantone: 7422 U [Uncoated] RGB: 244 205 212

HTML/HEX: #F4CDD4

CMYK: 0 16 3 0 [Coated] CMYK: 0 17 6 0 [Uncoated]

BLACK

Pantone: Black C [Coated] Pantone: Black U [Uncoated] RGB: 0 0 0

HTML/HEX: #000000

CMYK: 0 0 0 100 [Coated] CMYK: 0 0 0 100 [Uncoated]

MID GREY

Pantone: Cool Gray 7 C [Coated] Pantone: Cool Gray 7 U [Uncoated] RGB: 151 153 155

HTML/HEX: #979998

CMYK: 20 14 12 40 [Coated] CMYK: 20 11 12 30 [Uncoated]

LIGHT GREY

Pantone: Cool Gray 1 C [Coated] Pantone: Cool Gray 1 U [Uncoated] RGB: 221 221 221

HTML/HEX: #DDDDDD CMYK: 0 0 0 13 [Coated] CMYK: 0 0 0 13 [Uncoated]

ROSE GOLD

Pantone: Kurz Luxor® 355

Pantone: Metallic 8022 [Coated]

Rose  Gold foil should be specified

whenever possible. The Pantone equivalent should be used sparingly. Never recreate the foil using RGB & CMYK breakdowns.

NOTE: When matching colours to fabrics or paints, ensure that care is taken to match as closely as possible the coated version of the parent colour .

 

Check Branding Guidelines for better understanding (link)

For more information please contact filip@bluebella.com