Commission is only paid on consumed stays for properties listed on the Overview tab.
Please see tabs for additional details.
TOOLBAR POLICY
1) Caesars Entertainment presence in Toolbars is NOT PERMITTED. A Toolbar is defined as a free or paid widget that a consumer installs on their computer and lives on their desktop and/or within the browser of their choice.
2) If your site(s) does utilize a toolbar, it is required that you disclose this immediately to Partnervana.
3) Affiliates must opt out all Caesars Entertainment properties of any toolbar functionality. This includes any variations or combinations of a toolbar's components, including, but not limited to: automatic redirect, search mechanism that allows consumers to search directly from the toolbar, deal alerts inside the toolbar. If opt out of any or all features is not possible, this must be disclosed immediately to Partnervana.
4) Commissions will not be paid on sales resulting from a toolbar action. This will be determined by the following: (a) Any qualified stay that results from NO referring URL and the sale cannot be tracked back to a page on the Affiliate website(s) or eblast (b) Any qualified stay that results from a referring URL showing a Caesars Entertainment domain (c) Any qualified stay that results from a referring URL with the word "toolbar" included.
5) Caesars Entertainment reserves the right to change and/or make changes to this Toolbar Policy at any time.
Updated: October 2023
SEARCH ENGINE OPTIMIZATION TERMS
1) Caesars Entertainment reserves the right to change and/or make changes to these Search Engine Optimization Terms at any time, including revoking the right of any Media Partner to use to SEM as a means of driving affiliate traffic.
2) To the full extent allowed by applicable law, Trademark or Brand-related- Bidding is NOT PERMITTED. Brand terms must be included as negative phrase match keywords so that both the brand name itself and any iteration of the brand name in a longer keyword phrase are excluded from SEM bidding. Additionally, a Media Partner is NEVER allowed to outrank or outbid Caesars Entertainment on any keywords. From time to time, Caesars Entertainment may provide a list of brands and trademarks (including variations and misspellings) to Media Partners that are subject to the restrictions set forth in this section; however, such restrictions shall always apply irrespective of whether or not any such list is provided.
3) Media Partner may never use any domain names that are owned by Caesars Entertainment, Inc., such as www.caesars.com/ or any variation including all lower or uppercase variations, misspellings, etc., for any DISPLAY URL listings used in paid search campaigns. Nor may Media Partner CLOAK or MASK any URL owned by Caesars Entertainment, Inc. in paid search campaigns.
4) A Media Partner that has obtained written authorization to use a “PRE-APPROVED” Caesars Entertainment-owned URL may use this URL as their destination or display URL as long as it is used with pre-approved ad copy and landing pages.
5) Media Partner may also direct link to any landing pages on the Caesars Entertainment owned domain for promotions where permitted so as long as Media Partner adheres to all other guidelines. Linking through paid search pay-per-click campaigns is prohibited.
6) A Media Partner may use the name of the “Hotel Property” in its ad copy as long as it is not associated with the following words or phrases: lowest rates, discount, discounted rates, cheap, % or $ amount off.
7) A Media Partner must not use the word “official” in connection with the Caesars Entertainment owned property’s name in domain names, search ads, or on landing pages.
8) Confidentiality: This document including its contents and/or any attachments is deemed confidential. The Media Partner may not disclose, disseminate, distribute, or forward this document and/or any related attachments or future related materials or work product to any other parties.
9) Violation of Search Policy: Caesars Entertainment will not pay commissions on any transactions that it believes to be generated by a violation of its search policies.
Updated: September 2024
