Summary

TravelSupermarket compares the best travel deals in one place. Our affiliate programme currently focuses on our Holidays & Car Hire channels, paying commission when a visitor clicks out on a deal to our partner websites.

Primary Region

United Kingdom

TravelSupermarket Affiliate Programme

Who Are We?

TravelSupermarket is a travel site which offers people in the UK all the comparison tools they need when they’re planning their holiday and want to find the very best one for them.

We compare Package Holidays, Car Hire, Flights, Hotels, Holiday Extras, and dynamic packaging by searching hundreds of travel websites. The information supplied is unbiased and designed to save our customers time and money.

We thrive on offering our users accurate real-time availability by taking information directly from suppliers such as Opodo, British Airways, Thomas Cook, First Choice, Thomson, Holiday Autos, Auto-Europe and many more, ensuring users are presented the best possible price at all times.

TravelSupermarket is part of the MoneySupermarket.com Group PLC.

Our affiliate scheme will focus on click outs to our partner sites on our Holidays and Car Hire channels and sales to our Hotels channels

Why Work With Us?

  • We search 1,000s of individual Package Holidays from over 34 suppliers
  • We search over 200 individual Car Hire providers from over 21 suppliers
  • We partner with Hotelscombined to source great Hotel deals, in the UK and abroad
  • 70% visit to click out rate on average
  • Site visitors: 800,000 per week
  • Ability to deep link directly to our results pages

Commission Structure

  • Holidays CPC: £0.25 from every click out (view deal button) to a partner site 
  • Car Hire CPC: £0.60 from every click out (view deal button) to a partner site
  • Hotels CPA: 50% of the total booked sales commission we receive from our white labelled partner (Hotelscombined). For more details please refer to ‘How do TravelSupermarket pay Hotels Affiliate Commissions?’

How do TravelSupermarket pay Hotels Affiliate Commissions?

TravelSupermarket’s white label partner (Hotelscombined) receive 8.5% of the total booking value of which TravelSupermarket are paid 85% of this 8.5%. This then equates to TravelSupermarket receiving 7.2% of total booked revenue of which we pay 50% commission, or 3.6% (7.2%*50%).

For example, if a user purchases a £100 Hotel then this will result in the following commission payable:

  • Total booked revenue £100 x 8.5% Hotelscombined commission = £8.50
  • TravelSupermarket Commission at 85% x £8.50 Hotelscombined commission=£7.23
  • TravelSupermarket Affiliates commission payable 50% x £7.23 TravelSupermarket’s commissions received = £3.61

How to populate offers from TravelSupermarket

We ensure all internal tracking parameters such as Google Analytics UTM and our own source codes are auto appended by AWIN. This means that all you have to do is find the right link for your activity, easy.

Holidays

Option 1: Generic Holidays landing page

Link users to our Holidays landing page using the following URL:

  • https://www.travelsupermarket.com/en-gb/holidays/

Option 2: Deeplinking into search results

  1. To do this you will need to prepopulate the search gadget with:
  • City of departure
  • Destination
  • Departure date
  • Number of nights
  • Number of people
  1. Click search and copy the URL link. This should look something like this:
  1. If you are deeplinking into the Search Results page, you will need to make the following date amend to the “Holidays link”: This is because existing Holiday URLs have a fixed date, therefore if you choose a specific date the URL will expire after that date has elapsed:

 

  1. In order to avoid this you will need to amend the date by replacing bold "2017-11-06with "dynamic/14". This will ensure a 14 day rolling date. The URL structure should look something like this:

You are free to choose the length of time you would like the URL to roll over dates. For example, you can use 14 for a 14 day window, or 7 for 7 days, or 28 for 28 days.

Hotels

Option 1: Generic Hotels landing page

Option 2: Deeplink to the destination search result

To do this take the link to our Hotels landing page (see URL above), populate the destination and date and hit search to get the deeplink URL. Keep in mind that once the date of departure has expired the user will be redirected to the generic destination landing page. See an example below of what this will look like for London Hotel searches:

 

Option 3: Deeplink into the specific Hotels page

Car Hire

Option 1: Generic Car Hire landing page

  • Link directly to the Car Hire landing page:  https://www.travelsupermarket.com/en-gb/car-hire/
  • We wouldn’t advise on deeplinking to the search results page currently as we don’t have a dynamic rolling date variable within the URL, like for Holidays. Therefore, please avoid deeplinking to prevent expiration of search results once the date within the URL has elapsed.

Cookie Window

We operate a 30 minute session window and last click attribution model. Only click outs and sales within this window will be validated.

TravelSupermarket do not allow site scrapes.

Assets

We currently only have a limited supply of banners but are working hard to expand our offering.

Advertising

TravelSupermarket has third party advertising on the site and as a result some affiliate traffic may leave the site through these on site adverts.