TravelSupermarket compares the best travel deals in one place. Our affiliate programme focuses on our Holidays, Car Hire, Travel Insurance, Airport Parking and Hotels channels


Attribution Period (Cookie Length)

30 Days

TravelSupermarket Affiliate Programme

Who Are We?

If you're looking for the best travel deals, TravelSupermarket is your go-to website. 

Our range of comparison tools will help you find the perfect package holidays, car hire, flights, hotels, holiday extras, travel insurance, and dynamic packaging. 

Our unbiased information is guaranteed to save you both time and money, as we scour hundreds of travel websites to bring you the most accurate and up-to-date availability. 

We only use information from the most reliable suppliers, such as Opodo, British Airways, First Choice, Thomson, Holiday Autos, Auto-Europe, and many more, to ensure that you always get the best possible price.

Our affiliate program focuses on the following products: Travel Insurance, Car Hire, Airport Parking, Airport Lounges, and Airport Hotels on CPA. Package Holidays and Holiday Deals (both invite-only), are under CPC. 


Why Work With Us?

  • We search 1,000s of individual Package Holidays from over 34 suppliers
  • We search over 200 individual Car Hire providers from over 21 suppliers
  • We search 400+ holiday insurance policies from over 50 providers
  • 70% visit to click out rate on average
  • Average Sessions: 2.5 million unique sessions per month
  • Ability to deep link directly to our results pages


Commission Structure

  • Holidays: 0.18 p click out to partner site (invite-only)
  • Holiday Deals: 0.18 p click out to partner site (invite-only)
  • Car Hire: 5% CPA of the total booked value by the user
  • Travel Insurance CPA: 17% 
  • Airport Parking CPA: 2%
  • Airport Lounges CPA: 2%
  • Airport Hotels CPA: 2%

How to populate offers from TravelSupermarket

We ensure all internal tracking parameters such as Google Analytics UTM and our own source codes are auto-appended by AWIN. This means that all you have to do is find the right link for your activity, easy.

For detailed promotional information, please refer to the Publisher pack in the Documents section of the TravelSupermarket profile


Car Hire

Option 1: Generic Car Hire landing page

  • Link directly to the Car Hire landing page:
  • We wouldn’t advise on deeplinking to the search results page currently as we don’t have a dynamic rolling date variable within the URL, like for Holidays. Therefore, please avoid deeplinking to prevent expiration of search results once the date within the URL has elapsed

PLEASE NOTE: Due to the current tracking set up, the commission will manually be amended from a static number (£1.04) to 5 % of the booking value.


Travel Insurance

Generic Travel Insurance landing page


Airport Parking 

Generic landing page

  • Link directly to the Airport Parking landing page: 


Airport Lounges 

Generic landing page


Airport Hotels 

Generic landing page




Option 1: Generic Holidays landing page

Link users to our Holidays landing page using the following URL:



Option 2: Deeplinking into search results

  1. To do this you will need to prepopulate the search gadget with:
  • City of departure
  • Destination
  • Departure date
  • Number of nights
  • Number of people


  1. Click search and copy the URL link. This should look something like this:

2. If you are deeplinking into the Search Results page, you will need to make the following date amend to the “Holidays link”: This is because existing Holiday URLs have a fixed date, therefore if you choose a specific date the URL will expire after that date has elapsed:

3. In order to avoid this you will need to amend the date by replacing bold "2017-11-06with "dynamic/14". This will ensure a 14-day rolling date. The URL structure should look something like this:

You are free to choose the length of time you would like the URL to roll over dates. For example, you can use 14 for a 14-day window, or 7 for 7 days, or 28 for 28 days.


Cookie Window & PPC Bidding

We operate a 30-day cookie window, except for Car hire and Holiday where we operate a 30-minute session window and last-click attribution model. Only click-outs and sales within this window will be validated.

TravelSupermarket does not allow site scrapes.

It is strictly prohibited to bid on TSM brand terms for PPC advertising.



TravelSupermarket has ancillary display advertising on the site and as a result, some affiliate traffic may leave the site through these on-site adverts.