Kids Pass is the UK's #1 family savings membership club. We partner with 100s of operators and brands to offer special and exclusive savings at the UK’s top attractions, holiday brands, restaurants and cinemas.

Primary Region

United Kingdom


Attribution Period (Cookie Length)

30 Days

Kids Pass Affiliate Programme


Publishers are encouraged to share our publicly-available website content and offers. In the 'my offers' section in Awin you will find brands and offers we actively recommend promoting. Please note our brand partners are able to withdraw from being promoted as part of our affiliate program at any time, in this instance all publishers will be notified. 

However, publishers are not permitted to promote discounts or mention the specific brand names of the cinema chains or any of our Merlin attractions that Kids Pass partners with when promoting Kids Pass.

Cinema brands not permitted to be mentioned in conjunction with Kids Pass - Cineworld, Odeon, The Light, Empire, Showcase.

Merlin attractions not permitted to be mentioned in conjunction with Kids Pass - Alton Towers, Thorpe Park, SEA LIFE Centres, Warwick Castle, LEGOLAND Resorts, LEGOLAND Discovery Centre, London Eye, The Dungeons, Madame Tussauds, Chessington World of Adventures & Blackpool Tower.



Kids Pass is the UK’s no.1 family discounts app! Over 1,000,000 Kids Pass members are enjoying 1000's of family friendly exclusive offers at the UK’s top attractions, aquariums, safari parks, theme parks, cinemas, holidays and more. A Kids Pass membership can easily save a family between £500 and £1,000 per year and the cost of a Kids Pass membership can easily be covered by the savings a family can make in just a single day out!

Watch our TV ad

Our app allows members to search for days out, redeem offers with our partners and find great family friendly deals. The Kids Pass membership card is available in the app which can be used to redeem offers and promotions in store with other offers being made available with a simple click for logged in members.

Looking for inspiration? Wondering what to write about us? You'll find two ready to use articles available under our documents tab.

Program benefits:

  • A complimentary 3-month membership (1 per publisher)
  • A fantastic range of creative available, more available on request
  • 30-day Cookies period
  • Limited-time offers and promotions for our AWIN partners
  • Special rates available for closed user groups
  • Regular communication and updates
  • Excellent commission structures and incentives

Membership benefits include:

  • Up to 57% off top UK attractions including theme parks, safari parks, zoos, play centres, trampoline parks, aquariums, and much more…
  • Up to 40% off cinemas any day, any time, any film, for children and adults.
  • Up to 50% off UK and European family breaks.
  • Up to 25% off dining out

Standard commission payments:

  • £1.50 commission on trials
  • £2.50 commission on monthly subscriptions or annual subscription below £24
  • £5.00 commission on annual subscriptions above £24

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Sales identified with channel-specific offers (e.g. email, app download, and paid social) will be declined. We encourage sharing T&Cs as well as informing the reader that we are a subscription service, however, publishers who are found to be telling readers who sign up they should all actively cancel before the trial period ends (regardless of whether they’re enjoying their membership) will risk being removed from our programme.