Kids Pass is the UK's #1 family saving app. We partner with 100s of operators and brands to offer special and exclusive savings at the UK’s top attractions, holiday brands, restaurants and cinemas.


Attribution Period (Cookie Length)

30 Days

Kids Pass Affiliate Programme

As recommended as #1 by BBC Watchdog & The One Show for tips on saving money on days out - Summer 2023


Our headline offer is: £1 for a 30 Day Trial (See the ‘my offers’ section for your unique sign up deeplink)

Save up to 56% off the best UK days out with the UK's #1 family savings app

We also have 100+ offers to promote across different attraction categories and brands in the ‘my offers’ section


Kids Pass is the UK’s no.1 family discounts app! Over 1,000,000 Kids Pass members are enjoying 1000's of family friendly exclusive offers at the UK’s top attractions, aquariums, safari parks, theme parks, cinemas, holidays and more. A Kids Pass membership can easily save a family between £500 and £1,000 per year and the cost of a Kids Pass membership can easily be covered by the savings a family can make in just a single day out!

Our app allows members to search for days out, redeem offers with our partners and find great family friendly deals. The Kids Pass membership card is available in the app which can be used to redeem offers and promotions in store with other offers being made available with a simple click for logged in members.

Membership benefits include

Save up to 40% off Zoos & Safari Parks
Save up to 56% off Theme Parks
Save up to 40% off Cinema Tickets & Snacks
Kids Go Free + More Offers at Aquariums Nationwide
Kids Go Free + More Offers at Trampoline Parks Nationwide
Save up to 25% off Bowling & Mini Golf Nationwide
Save up to 50% off Museums & Tours Nationwide
Save up to 25% off or Kids Eat Free at Restaurants
Kids Go Free + More Offers at Indoor Activities Nationwide
Kids Go Free + More Offers at Outdoor Days Out Nationwide
Save up to 50% off Holidays & Hotels

Important notice to all Publishers

  • Publishers are encouraged to share our publicly-available website content and offers. In the 'my offers' section in Awin you will find brands and offers we actively recommend promoting. Please note our brand partners are able to withdraw from being promoted as part of our affiliate program at any time, in this instance all publishers will be notified. 
  • However, publishers are not permitted to promote discounts or mention the specific brand names of any of the Merlin attractions that Kids Pass partners with when promoting Kids Pass.
  • Merlin attractions not permitted to be mentioned in conjunction with Kids Pass - Alton Towers, Thorpe Park, SEA LIFE Centres, Warwick Castle, LEGOLAND Resorts, LEGOLAND Discovery Centre, London Eye, The Dungeons, Madame Tussauds, Chessington World of Adventures & Blackpool Tower.


Our standard commission rate is £1.50 on all valid, approved sales

Social Media Profiles

Facebook -

Instagram - 

Twitter -

Blog -

Website -


Sales identified with channel-specific offers (e.g. email, app download, and paid social) will be declined. We encourage sharing T&Cs as well as informing the reader that we are a subscription service, however, publishers who are found to be telling readers who sign up they should all actively cancel before the trial period ends (regardless of whether they’re enjoying their membership) will risk being removed from our affiliate program.