Summary

The Burton brand is the perfect outfitter for modern men - fashion but a bit more grown up!

Primary Region

United Kingdom

Links

Burton UK Affiliate Programme

Burton – the brand

Established back in 1903, by Montague Burton, Burton suited British soldiers at the end of the First World War suited the 1966 winning England team – a history to be proud of.

Burton offers sharp suits, clean denim, shoes and smart shirts. The Burton man is interested in fashion but not a trendsetter!

As an affiliate you can be part of this earn 5% commission on all confirmed sales on a 30 day cookie (3.5% for voucher code sites).


Burton – the customer

Burton men are typically between 25-35 years but can range from 18-40.
Burton women are buying for their Burton men play a significant role in dressing them – so they cannot be ignored. At peak trade, the female customer plays a significant 70% of the customer segment.

• Socio economic profile ABC1C2 (68% married, 41% with children, 77% working full time)
• Status – happily single, cohabiting or newly married.
• Hobbies – he likes going to the pub, having mates over dining out with the missus, DIY, holidays in the Med (Stag dos, weekends away with the boys, with girlfriend or partner).
• Lifestyle – playing/watching sports, likes his mainstream bands, interested in technology, cars, health aware and likes to do a bit of male grooming.
• Media consumption – Sky Sports, Soccer AM, Gavin Stacey, Top Gear, The Mail, The Sun, The Mirror Sunday supplements.
.

Burton – the product

• Fashion but a bit more grown up.
• Sizes available from XS to XXL – Burton have a special Big Tall section to cater for sizes not always offered in stores.
• Essential menswear basics through to the latest styles with new products coming through every week.


Burton – the website

The Burton online store is a top store for the brand and will ultimately become our flagship store. The Burton man likes to shop from home as a result the website is the fastest growth area of the business. Burton.co.uk offers more availability sizing than stores with free returns via post or store service. Special discounts are also offered to specific customer groups like our newsletter subscribers 10% off for Students Cardholders.

Average conversion rate through affiliates is approximately 10% but can go up to 15 – 20% during key promotional events like our 25% off events.



Unique selling points of Burton and Burton.co.uk

1. Fashionable clothing at an affordable price
2. High turnover of clothing means the latest looks are in-store from vintage denim to the latest “layered look” tees.
3. However “basics” are key for Burton too – the classic white or black tee, knitwear and outwear, socks and underwear are always part of our bestsellers.
4. Offers and multi-buys are very popular and help maximise Conversion Rates.
5. Students receive 10% off all-year-round at Burton by logging on to www.burton.co.uk/student and submitting their details.
6. Cardholders receive 10% off all-year-round at Burton by logging on to www.burton.co.uk/card and submitting their details.
7. New subscribers to the database will receive 10% off their first order.
8. 20% off mega days several times a year.
Store only
1. Suits, Formal Hire Made to Measure suits are offered in-store only but are a core part of Burton business.
2. Average Order Value: £50
3. Average Conversion Ratio with affiliates: 10%