Affiliates may only run PPC when PPC dates have been booked in with Burton. If you have not been given permission to promote via PPC then you should not be running this activity and you will recieve 0% commission until the matter is resolved. This can also only be on brand terms not generic terms.
To avoid broad match issues please include restricted terms as negative keywords in all your PPC campaigns for Burton.
Affiliates are asked not register, lodge or supply with or to any internet search engine or like service the terms "Burton", "Burtons", "Burton Menswear", "www.burton.co.uk", "www.burtonmenswear.co.uk", "Burtonmenswear", "Burtonsmenswear" and any other phrase containing the word "Burton" or confusingly similar names unless otherwise
agreed in writing by Burton. ..
We do not allow Direct linking in any form through search engines and do not permit use of the display URL.
GOOGLE SHOPPING / PLA ACTIVITY
If you wish to run any Google Shopping or PLA activity, please contact us first. Any brand seen to run Google Shopping or PLA activity on brand terms without permission will receive 0% CPA until the matter is resloved.
VOUCHER CODE USE
Any voucher codes promoted must be provided through the Dorothy Perkins affiliate programme. We reserve the right to withhold payment if non-authorised voucher codes are used in an affiliate sale.
Affiliates found to be using unauthorised voucher codes face immediate suspension from the programme.