The Burton brand is the perfect outfitter for modern men - fashion but a bit more grown up!


Attribution Period (Cookie Length)

30 Days



Affiliates may only run PPC when PPC dates have been booked in with Burton. If you have not been given permission to promote via PPC then you should not be running this activity and you could recieve 0% commission until the matter is resolved. This can also only be on brand terms not generic terms. 


To avoid broad match issues please include restricted terms as negative keywords in all your PPC campaigns for Burton.

Affiliates are asked not register, lodge or supply with or to any internet search engine or like service the terms "Burton", "Burtons", "Burton Menswear", "", "", "Burtonmenswear", "Burtonsmenswear" and any other phrase containing the word "Burton" or confusingly similar names unless otherwise

agreed in writing by Burton. We do not allow Direct linking in any form through search engines and do not permit use of the display URL.



If you wish to run any Google Shopping or PLA activity, please contact us first. Any affiliate seen to run Google Shopping or PLA activity on brand terms without permission could receive 0% CPA until the matter is resloved.



Any voucher codes promoted must be provided through the Burton affiliate programme. We reserve the right to withhold commission if non-authorised voucher codes are used in an affiliate sale.

Affiliates found to be using unauthorised voucher codes face immediate suspension from the programme.



Affiliates may not alter any of the creative or text links available through the Awin interface. In order to prevent out of date content, affiliates may not hardcode the creative into their sites.

Anyone found infringing on these terms will receive a warning and may have commissions reversed. We reserve the right to withhold commission during this time. Continuous infringement of these terms will result in suspension.

Please feel free to get in touch with any enquiries about your promotion of Burton.



Affiliates may only run activity on a negative brand match when running activity for Dorothy Perkins. If you have not been given permissions to promote with a positive brand match then you will receive 0% commission until the matter is resolved. We also request all CSS publishers to apply a negative match to terms including the following:


We also ask all CSS publishers to apply negative brand match to any Boohoo Group brands including the following terms:


boohoo, boo hoo, bohoo, bhoo, boho, booho, boohooman, boohoo man, boo hoo man, pretty little thing, prettylittlething, nastygal, nasty gal, karen millen, coast, oasis, warehouse, misspap, miss pap, burton, wallis, dorothy perkins, Debenhams