Established back in 1903, by Montague Burton, Burton suited British soldiers at the end of the First World War suited the 1966 winning England team – a history to be proud of.
Burton offers sharp suits, clean denim, shoes and smart shirts. The Burton man is interested in fashion but not a trendsetter!
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Burton – the customer
Burton men are typically between 25-35 years but can range from 18-40. Burton women are buying for their Burton men play a significant role in dressing them – so they cannot be ignored. At peak trade, the female customer plays a significant 70% of the customer segment.
• Socio economic profile ABC1C2 (68% married, 41% with children, 77% working full time) • Status – happily single, cohabiting or newly married. • Hobbies – he likes going to the pub, having mates over dining out with the missus, DIY, holidays in the Med (Stag dos, weekends away with the boys, with girlfriend or partner). • Lifestyle – playing/watching sports, likes his mainstream bands, interested in technology, cars, health aware and likes to do a bit of male grooming. • Media consumption – Sky Sports, Soccer AM, Gavin Stacey, Top Gear, The Mail, The Sun, The Mirror Sunday supplements.
Burton – the website
The Burton online store is a top store for the brand and will ultimately become our flagship store. The Burton man likes to shop from home as a result the website is the fastest growth area of the business. Burton.co.uk offers more availability sizing than stores with free returns via post or store service. Special discounts are also offered to specific customer groups like our newsletter subscribers 10% off for Students Cardholders.
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