❗What is Picnic?
With over 3.5 million users in the Netherlands alone, and expanding quickly in Germany and France, Picnic is revolutionizing grocery shopping.
In our app, you will not only find over 10,000 products at supermarket prices, but also more than 1,000 delicious recipes to try out. Whether it's all your veggies, juicy fruit or your favourite bread, Picnic offers a freshness guarantee on everything, including a large selection of regional/organic products. And the delivery? It's always free.
That means no stores, no stress, just convenience. Picnic offers affordable, waste-free shopping and an unmatched customer experience, always delivering the best products for the lowest prices.
❗Why become a Picnic affiliate?
→ Earn stacking, competetive commissions (1€ per install, 3€ per registration & 10€ per first or churned customer order)
→ Strong brand awareness and very positive brand perception
→ Highly recognisable brand icons (electric vehicle & delivery runner) for efficient advertising
→ Above-average conversion rates
→ New player in the Affiliate channel = opportunity to advertise Picnic first
❗Who is our ideal audience?
→ Busy families, looking for a convenient solution to their weekly grocery shopping
→ Frequent users of grocery, food delivery services or similar apps
→ Passionate hobby chefs who love to try out new recipes & shop all their ingredients in one app
→ Price conscious shoppers, looking for regular promotions and deals
→ Customers looking to shop more sustainably via our electric vehicles and super efficient one-of-a-kind delivery algorithm
❗Commission Structure:
→ 1€ per install
→ 3€ per registration
→ 10€ per first order
→ 10€ per churned customer order
❗ Tracking:
→ Mobile tracking done through Adjust
→ Postbacks and in-app events supported
❗Restrictions
→ no brand bidding
→ all sources must comply with AWIN & Picnic terms and conditions
❗ IMPORTANT NOTE:
Picnic is currently still building up its Affiliate program. This means that for now we are not able to offer direct or more elaborate collaboration models (e.g. through partner-specific coupons, cashback deals, newsletters or direct promotions) or onboard partners with additional requirements that go beyond AWIN's integration (e.g. through additional content or marketing assets). As we grow our program, additional promotion methods such as price feeds will gradually become available.
Our team is here to support you. Feel free to reach out to us at affiliate@teampicnic.com for any questions.
