Picnic Affiliate Program Overview
❗ What is Picnic?
With over 3.5 million users across the Netherlands, Germany, and France, Picnic is revolutionizing grocery shopping. We offer over 10,000 products at supermarket prices and 1,000+ recipes directly in our app.
Why customers love us:
Freshness Guarantee: From regional organic produce to daily bread.
Free Delivery: Always. No hidden fees.
Sustainability: Our iconic electric vehicles and "milkman" delivery routes minimize CO2 and food waste.
Simplicity: No stores, no stress—just groceries delivered to your door.
❗ New Commission Structure (Effective Immediately)
We reward partners across the entire customer journey, from the first app visit to repeat recipe purchases:
Layer 1: Acquisition (8€ total)
First Visit (New Registration or Reactivation*) - 3€
Family First Visit (In-App Registration as a Family Household) - 5€
Layer 2: Conversion (17€ total)
First Order (New or Long-Churned**) - 12€
First Order with Recipe (Includes 1+ recipes in order) - 5€
Layer 3: Retention (1€)
Recipe Purchase (Any order containing a recipe) - 1€ (repeatable)
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* "REACTIVATION" DEFINITION
First Visit (0 orders): Returning to the app after 12+ weeks of inactivity (never ordered) OR:
First Visit (Long Churned): Returning after 12+ weeks of inactivity (last order was 20+ weeks ago).
** "LONG CHURNED" DEFINITION
First Order (Long Churned): First successful payment after a 20+ week ordering hiatus.
❗ Who is our ideal audience?
Busy Families: Looking for convenience and a "household-friendly" service.
App-First Shoppers: Frequent users of food delivery and logistics apps.
Hobby Chefs: Passionate cooks who love our integrated recipe-to-cart feature.
Sustainable Shoppers: Eco-conscious consumers who value zero-emissions delivery.
❗ Why partner with Picnic?
Stacking Commissions: Earn up to 25€+ on a single new family customer who orders a recipe.
High Recognition: Leverage our famous electric vehicles and runner icons for high CTR.
Market Opportunity: We are a "new player" in the affiliate space—be among the first to capture the grocery-tech audience.
Mobile Optimized: Seamless tracking via Adjust with full postback support.
❗ Tracking & Restrictions
Tracking: Mobile-first tracking via Adjust. Supported for all in-app events.
Brand Bidding: Strictly prohibited.
Compliance: All traffic sources must comply with AWIN and Picnic Terms & Conditions.
Program Maturity: We are currently in a growth phase. While we cannot yet offer bespoke coupons, cashback-specific deals, or price feeds, these features are on our roadmap.
