Welcome and thank you for joining the Picnic Affiliate Program!
PLEASE READ THE TERMS AND CONDITIONS OF THIS AFFILIATE PROGRAM CAREFULLY
By registering for the program, you agree to these terms and conditions:
Introduction
- These Affiliate Program Terms and Conditions (“Agreement” or “Terms”) constitute a legal agreement between (a) the Affiliate Program participant (the “Affiliate,” “you,” “your,” or “yours”), and (b) Picnic B.V. (“Picnic,” “we,” “us,” or “our”).
- You represent, warrant, and covenant that (a) you have all necessary power and authority to enter into and perform these Terms, or (b) if you are joining the Program on behalf of an organization, entity, or group, you are authorized to accept these Terms on behalf of such organization, entity, or group.
- Updates to Terms: We reserve the right to make changes to these Terms at any time and at our sole discretion. If we make changes to these Terms, we will notify you by revising the date at the beginning of these Terms. Your continued participation in the Program following any changes will constitute your acceptance of those changes. Please review these Terms periodically for updates.
Eligibility and registration
- Picnic may approve or deny any application to join the Program for any legal reason or no reason.
- By applying for membership in the Program, you agree to (a) provide accurate, truthful, current, and complete information; (b) maintain and promptly update your information if it changes; (c) maintain the security of your account by protecting your password and restricting access to your account; (d) promptly notify Picnic if you discover or suspect any breach of security or unauthorized access to your account, the Services, or the Program; and (e) accept responsibility for all activities that occur under your account.
Affiliate websites
- Affiliate Websites from which the Affiliate promotes Picnic and the Services (collectively, “Affiliate Websites”) shall not (a) infringe, misappropriate, or violate any intellectual property right; (b) violate any law; (c) be deceptive or misleading; (d) constitute spam or unethical advertising; (e) be pornographic or obscene; (f) include products of a sexual or adult nature; or (g) promote violence, discrimination, or hate.
- Affiliate is fully responsible for and retains all rights and ownership of its Affiliate Websites.
Affiliate acknowledges that Picnic has no obligation to review, monitor, validate, or update Affiliate Websites in any way, and Picnic disclaims all liability arising from the Affiliate Websites.
Affiliate responsibilities and restrictions
- Affiliate shall comply with all applicable laws, including consumer protection, advertising, and data privacy laws.
- Affiliate undertakes to promptly assist Picnic in complying with all applicable laws, including responding to data subject requests and cooperating with regulatory authorities where required.
- Affiliate will only refer to Picnic potential customers who (a) provide valid contact information; (b) are legitimate and not fraudulent.
Transaction measurement limitations
- Currently, Picnic can only measure transactions from Android users, as the company does not have an ATT (App Tracking Transparency) framework in place for iOS. Approximately 45% of Picnic app users are on Android.
- Picnic is actively working on implementing iOS tracking, with an expected rollout by Q1 2025.
Affiliate advertising
- Affiliate is responsible for the content and materials used to promote Picnic, including the form and format thereof. Affiliate shall not modify, copy, or imitate Picnic Property (e.g., Picnic trademarks, logos, banners) without approval.
- Affiliate must include a disclosure that it is a member of the Program and has a marketing relationship with Picnic. Affiliates must not conceal this relationship or imply they are employees or representatives of Picnic.
- Affiliates must not engage in illegal or spam advertising methods, bid on Picnic-related keywords, or use Picnic’s trademarks in domains, URLs, or social media profiles.
Affiliate code of conduct
Affiliate and its Promotional Content must adhere to the highest standards of ethics and professionalism. Specifically, the Affiliate must not:
- Misrepresent Picnic’s services, prices, or features.
- Offer guarantees, incentives, or rewards without Picnic’s written approval.
- Disparage Picnic or its services.
- Use illegal or spam advertising methods.
- Compete with Picnic’s direct advertising efforts or bid on Picnic-related keywords.
Commission definitions
Picnic will compensate affiliates based on the following actions:
App Download (INSTALL): €1.00
This refers to a successful app installation from the Google Play Store or Apple App Store.
Registration: €3.00
Earned when a user who leaves in the delivery area completes their registration profile after downloading the app.
Inactive and First Orders: €10.00
Awarded when a churned customer places a new order or a new customer makes their first purchase through the Picnic app.
“Churned/returning customer”: a customer who has not ordered in the Picnic app for > 20 weeks
Referral commissions
- Affiliates must place an approved hyperlink (Affiliate Link) on their websites to redirect potential customers to Picnic’s website.
- Commissions are calculated based on the actual fees paid by the referred customer, excluding taxes. If the customer has received a discount, the commission is based on the reduced fees.(applicable only in case of variable fees)
- Picnic is not responsible for tracking cookies that have been deleted or lost due to tracking errors. No commission will be paid for such errors.
- Affiliates are responsible for all tax obligations arising from their participation in the Program. Picnic will not withhold any taxes from commissions.
Picnic's USPs
Picnic offers several key benefits that should be highlighted in promotional content:
- Minimum order value of €40: Ensures high-value transactions with free delivery.
- Plan your week in 1 minute: A simple and convenient way to schedule grocery orders.
- Easy meal bundles: Choose from over 1,000 meal bundles, with precise ingredients to reduce waste.
- Lowest prices from across borders: Picnic brings you favorite brands from Germany at the best prices.
- BundleBonus savings: Order more and pay less with Picnic’s bulk savings on frequently purchased items.
- Fresher than fresh: Picnic delivers groceries straight from the farm to your home, ensuring maximum freshness and free delivery.
Termination
Picnic may terminate the Program, this Agreement, and/or your account at any time without notice. Affiliates may also terminate the Agreement at any time.
