Welcome and thank you for joining the Picnic Affiliate Program!
PLEASE READ THE TERMS AND CONDITIONS OF THIS AFFILIATE PROGRAM CAREFULLY
By registering for the program, you agree to these terms and conditions:
Introduction
- These Affiliate Program Terms and Conditions (“Agreement” or “Terms”) constitute a legal agreement between (a) the Affiliate Program participant (the “Affiliate,” “you,” “your,” or “yours”), and (b) Picnic B.V. (“Picnic,” “we,” “us,” or “our”).
- You represent, warrant, and covenant that (a) you have all necessary power and authority to enter into and perform these Terms, or (b) if you are joining the Program on behalf of an organization, entity, or group, you are authorized to accept these Terms on behalf of such organization, entity, or group.
- Updates to Terms: We reserve the right to make changes to these Terms at any time and at our sole discretion. If we make changes to these Terms, we will notify you by revising the date at the beginning of these Terms. Your continued participation in the Program following any changes will constitute your acceptance of those changes. Please review these Terms periodically for updates.
Eligibility and registration
- Picnic may approve or deny any application to join the Program for any legal reason or no reason.
- By applying for membership in the Program, you agree to (a) provide accurate, truthful, current, and complete information; (b) maintain and promptly update your information if it changes; (c) maintain the security of your account by protecting your password and restricting access to your account; (d) promptly notify Picnic if you discover or suspect any breach of security or unauthorized access to your account, the Services, or the Program; and (e) accept responsibility for all activities that occur under your account.
Affiliate websites
- Affiliate Websites from which the Affiliate promotes Picnic and the Services (collectively, “Affiliate Websites”) shall not (a) infringe, misappropriate, or violate any intellectual property right; (b) violate any law; (c) be deceptive or misleading; (d) constitute spam or unethical advertising; (e) be pornographic or obscene; (f) include products of a sexual or adult nature; or (g) promote violence, discrimination, or hate.
- Affiliate is fully responsible for and retains all rights and ownership of its Affiliate Websites.
Affiliate acknowledges that Picnic has no obligation to review, monitor, validate, or update Affiliate Websites in any way, and Picnic disclaims all liability arising from the Affiliate Websites.
De-duplication & Attribution Policy
Picnic operates on a Last Paid Click attribution model to ensure fair and transparent rewards for our partners. To maintain accuracy across our various marketing channels, we utilize Adjust as our single "Source of Truth". How it works:
Last Click Wins: A commission is only attributed to an AWIN publisher if the affiliate link was the final paid touchpoint before the qualifying event.
Channel De-duplication: We de-duplicate AWIN conversions against other paid channels tracked in Adjust, including but not limited to:
Paid Search (Brand and Generic)
Paid Social (Meta, TikTok, etc.)
Display and Programmatic Advertising
Internal Email Marketing
Validation Logic: If a customer clicks an affiliate link but subsequently clicks a Picnic paid search ad or a social media ad before completing their purchase, the conversion will be attributed to the final channel and the affiliate commission will be declined.
Organic Traffic: We do not de-duplicate against direct app opens or organic search. If an affiliate drove the last paid click, they will receive the commission even if the user later returns to the app directly.
Transparency Note: By participating in the Picnic program, publishers acknowledge that Adjust data is the final authority for conversion validation. This ensures we can offer high, stacking commission rates for genuine incremental growth.
Affiliate responsibilities and restrictions
- Affiliate shall comply with all applicable laws, including consumer protection, advertising, and data privacy laws.
- Affiliate undertakes to promptly assist Picnic in complying with all applicable laws, including responding to data subject requests and cooperating with regulatory authorities where required.
- Affiliate will only refer to Picnic potential customers who (a) provide valid contact information; (b) are legitimate and not fraudulent.
Affiliate advertising
- Affiliate is responsible for the content and materials used to promote Picnic, including the form and format thereof. Affiliate shall not modify, copy, or imitate Picnic Property (e.g., Picnic trademarks, logos, banners) without approval.
- Affiliate must include a disclosure that it is a member of the Program and has a marketing relationship with Picnic. Affiliates must not conceal this relationship or imply they are employees or representatives of Picnic.
- Affiliates must not engage in illegal or spam advertising methods, bid on Picnic-related keywords, or use Picnic’s trademarks in domains, URLs, or social media profiles.
Affiliate code of conduct
Affiliate and its Promotional Content must adhere to the highest standards of ethics and professionalism. Specifically, the Affiliate must not:
- Misrepresent Picnic’s services, prices, or features.
- Offer guarantees, incentives, or rewards without Picnic’s written approval.
- Disparage Picnic or its services.
- Use illegal or spam advertising methods.
- Compete with Picnic’s direct advertising efforts or bid on Picnic-related keywords.
Commission definitions
Picnic will compensate affiliates based on the following actions:
Layer 1: Acquisition (8€ total)
First Visit (New Registration or Reactivation*) - 3€
Family First Visit (In-App Registration as a Family Household) - 5€
Layer 2: Conversion (17€ total)
First Order (New or Long-Churned**) - 12€
First Order with Recipe (Includes 1+ recipes in order) - 5€
Layer 3: Retention (1€)
Recipe Purchase (Any order containing a recipe) - 1€ (repeatable)
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* "REACTIVATION" DEFINITION
First Visit (0 orders): Returning to the app after 12+ weeks of inactivity (never ordered) OR:
First Visit (Long Churned): Returning after 12+ weeks of inactivity (last order was 20+ weeks ago).
** "LONG CHURNED" DEFINITION
First Order (Long Churned): First successful payment after a 20+ week ordering hiatus.
Referral commissions
- Affiliates must place an approved hyperlink (Affiliate Link) on their websites to redirect potential customers to Picnic’s website.
- Commissions are calculated based on the actual fees paid by the referred customer, excluding taxes. If the customer has received a discount, the commission is based on the reduced fees.(applicable only in case of variable fees)
- Picnic is not responsible for tracking cookies that have been deleted or lost due to tracking errors. No commission will be paid for such errors.
- Affiliates are responsible for all tax obligations arising from their participation in the Program. Picnic will not withhold any taxes from commissions.
Termination
Picnic may terminate the Program, this Agreement, and/or your account at any time without notice. Affiliates may also terminate the Agreement at any time.
