The term of this Agreement will begin upon our acceptance of your affiliate application and will end when terminated by either party. Either you or we may terminate this Agreement at any time, with or without cause and/or notice. As an affiliate, you have already accepted binding terms with the affiliate network. The following terms are specific to your engagement as an affiliate with our brand, Horze. Breach of these terms will lead to immediate termination from our program with negative feedback left on your network profile and may result in transaction voids.
In addition, we reserve the right to monitor your site at any time to determine if you are following the terms and conditions of this Agreement. We may notify you of any changes to your site that we feel should be made, or to make sure that your links to our web site are appropriate and to notify you further of any changes that we feel should be made. If you do not make the changes to your site that we feel are necessary, we reserve the right to terminate your participation in the horze.com Affiliate Program and to void any transactions which we believe violate this Agreement.
COMMISSIONS
All sales receive a 10% commission, though there may be special commission prices at specified times. Tracking is with a 30 day cookie.
Last-click attribution is the default method of deciding which affiliate earns the commission. If a conversion is made less than 10 minutes after an affiliate click, there will be no commission awarded, in order to prevent fraudulent commissions. Commissions may be less than default for traditional coupon affiliates, sub-affiliate networks and shopping cart abandonment affiliates. VIP commissions exist for content affiliates and short-term loyalty placements. Questions about your commission? Ask the manager.
TRADEMARK
You do NOT have permission to use Pay Per Click (PPC) advertising in conjunction with promoting Horze. No direct link, no trademark terms, no trademark plus coupon terms. Non-trademark and long tail terms must be approved by the affiliate manager in advance. We will monitor this account daily for violations. Trademarks include (horze.com, horze, horze equestrian, horze webshop, finntack usa, b vertigo) and/or any misspellings or similar trademark alterations of these keywords. Affiliate agrees not to register or use any URLs and/or domain names which are considered by Horze to be infringing on Horze's name or trademark, including but not limited to any registered trademark and all pending trademarks. Affiliate agrees not to use, purchase or otherwise contract with a third party to exploit any of Horze's marks or registered domain names, or any marks or domain names which may, in Horze's reasonable discretion, be confused with Horze marks or registered domain names, including but not limited to misspellings of Horze marks or registered domain names, whether in metatags or otherwise. It is ok to use Horze's Brand Term in the display url subdomain or path. For example: yourwebsite.com/horze are permitted, but the landing page must contain ONLY Horze offers and no offers for competitors, and the domain name must not be registered under an identity-shield. Only use logos, banners and images provided through the affiliate network interface.
PROMOTIONS
When promoting Horze, make sure you are authorized to promote deals or coupons. Affiliates are not permitted to use misleading text, images or links that imply any deal that is not expressly authorized through the affiliate channel. Use of exclusive coupon codes by unauthorized affiliates will result in voided transactions. User submitted coupon codes from other marketing channels such as email and others are prohibited from use by affiliates. Coupons and deals must be removed immediately after they expire. Spyware, adware, parasiteware, browser help objects, cookie stuffing and toolbars are not permitted. We will not accept being opted out partially from toolbars. Full compliance is the only option. Any affiliates buying media/ads must work with the affiliate manager to ensure quality clicks. All leads belong to Horze. Sub-affiliate transactions without referring URLs are subject to voids. We must know who is promoting our products.
FTC RULES
https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
For Twitter and Facebook – before every review or any ad post with an affiliate link, it must have #ad prior to the post if it includes a direct link to Horze. You do not have to disclose if it’s just directed to your blog post.
