Equinavia Brand Guidelines for Affiliates
1. Brand Voice and Tone
Voice: Professional, empowering, and community-focused.
Tone: Warm, knowledgeable, approachable—building trust through expertise in equestrian apparel and gear.
Style: Clear, concise, and informative, with a passion for equestrian sports and lifestyle.
2. Logo Usage
Primary Logo: Always use the official logo in its original form—never stretch, skew, recolor, or modify it.
Placement: Place the logo on a clean background with sufficient padding to ensure visibility.
Color: Use only the approved brand colors (equestrian-inspired tones such as dark greens, blues, and neutrals).
Clear Space: Maintain adequate clear space around the logo, free of text or graphics.
3. Typography
Primary Font: Helvetica Neue or Roboto (sans-serif) for headings and subheadings.
Secondary Font: Georgia or Merriweather (serif) for body text, adding a sense of tradition and reliability.
Headlines: Bold, clear, and prominent with ample spacing.
Body Text: Easy to read with sufficient line height and paragraph spacing.
4. Imagery
Product Images: Use high-quality visuals highlighting functionality, textures, stitching, and craftsmanship.
Lifestyle Images: Showcase riders in authentic equestrian settings—training, riding, or competing in Equinavia products.
Image Style: Natural light, outdoor settings, dynamic movement, and elegance.
Avoid: Overly staged, artificial, or off-brand imagery. Authenticity is key.
5. Brand Messaging
Core Themes:
Empowering Equestrians: “Performance-driven apparel for equestrians who demand the best.”
Quality & Comfort: “Crafted for comfort, built for performance.”
For Every Rider: “From beginners to professionals, Equinavia equips you to go further.”
Tagline: “Gear Up for Excellence.”
6. Affiliate Marketing Guidelines
✅ Do:
Align all marketing with Equinavia’s voice, tone, and aesthetic.
Use official product images, copy, and assets provided by Equinavia.
Link directly to Equinavia’s website or approved product pages.
Disclose affiliate links in compliance with FTC, GDPR, and other regulations.
❌ Don’t:
Alter the Equinavia logo or create unapproved variations.
Make misleading, exaggerated, or false claims.
Use imagery or messaging inconsistent with the brand’s values.
Run paid ads with affiliate links without prior written approval.
7. Website & Social Media Guidelines
Website: Affiliate sites or landing pages must be mobile-friendly, clean, and easy to navigate. Content should highlight equestrian lifestyle, product performance, and authenticity.
Social Media: Share lifestyle imagery, product features, and authorized promotions. Posts must follow Equinavia’s tone and avoid misleading discounts or off-brand content.
