| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | Affiliate is paid only when the affiliate click is the last eligible touch. Sales credited to Stroops in-house channels or restricted sources are excluded. |
| PPC Brand | | | Brand search is in-house only. If a brand-term PPC ad is last click, the Awin sale is de-duplicated and not commissionable. |
| PPC Generic | | | If Stroops’ own generic paid search is last click, affiliate is de-duplicated. |
| E-mail Advertising | | | If Stroops email/SMS is last click, affiliate is de-duplicated. |
| Display Advertising | | | Includes programmatic, paid social, and retargeting. If last click, affiliate is de-duplicated. |
| Direct Partnerships | | | If a non-Awin direct partner/creator link or code is last click, affiliate is de-duplicated (single payout only). |
| Price Comparison | | | If a price-comparison source is involved/last click, affiliate is de-duplicated (we do not work with this type). |
| In House Publisher program | | | If our own referral/ambassador platform is last click or code, affiliate via Awin is de-duplicated. |
| Other Affiliate Networks | | | Single-network payout policy—if another network holds last click, Awin is de-duplicated. |
