| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | |
| Content |  |  | Blogs, YouTube, social, podcasts, reviews, training content. Must add value; no copied product pages |
| Coupon Code | | | |
| E-mail | | | Only sender-owned, opt-in lists. No rentals/co-ops/lead buys. Comply with CAN-SPAM/CASL/GDPR. No ‘promo code only’ blasts. |
| Loyalty | | | |
| Search | | | |
| Behavioural Retargeting | | | |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. | | | Strictly prohibited: brand-term PPC of any kind; unauthorized coupon codes; self-referrals; cookie stuffing; ad hijacking; doorway pages; downloadable software/toolbars/extensions; SMS without explicit opt-in; adult/gambling/illegal/violent content; misle |
