| If publishers promote you via PPC, will they be entitled to full commission? |  |  | Publishers may promote Friarwood via PPC only on non-branded search terms. Commission will not be awarded for brand-related traffic unless expressly approved. |
| If publishers directly link to your website from search engines, will they receive full commission? | | | Direct linking is permitted for generic, non-branded terms. Publishers must follow all brand bidding restrictions. |
| If publishers use your brand name in their display URL, will they receive full commission? |  |  | |
| If publishers use your brand name in their paid search title and description, will they receive full commission? | | | |
| If publishers add your brand name into their negative keyword list, will they receive full commission? | | | Full commission will be paid to publishers who follow policy by excluding our brand and related terms from their keyword targeting. |
| If publishers display their ads when your brand name or variations of your brand name are entered as search keywords, will they receive full commission? (e.g. vodafone, voda fone) | | | |
| If publishers display their ads when misspellings of your brand name are entered as search keywords will they receive full commission? (e.g. vodofone) | | | |
| If publishers display their ads when your brand name and another word are entered as search keywords, will they receive full commission? (e.g. Vodafone Mobile) | | | |
| Do you have a restricted group of publishers who can earn commission on sales generated by brand related terms? | | |
| For any agreed publisher paid search activity, will publishers be paid for sales generated from the following search engines? | | |
| Google | | | Publishers may run PPC on approved search engines for non-branded campaigns only. Brand bidding is prohibited across all platforms. |
| Yahoo | | | Publishers may run PPC on approved search engines for non-branded campaigns only. Brand bidding is prohibited across all platforms. |
| Bing | | | Publishers may run PPC on approved search engines for non-branded campaigns only. Brand bidding is prohibited across all platforms. |
| Other | | | Publishers may run PPC on approved search engines for non-branded campaigns only. Brand bidding is prohibited across all platforms. |
| Are there any specific search terms (keywords) where sales from publisher PPC ads will not be eligible to earn commission | | | friarwood, friarwood wines, friarwood discount, per se aperitivo, friawood / frierwood / friar woods (and other misspellings) branded + generic combinations (e.g. “Friarwood offer”, “Per Se Aperitivo UK”), and all Friarwood Exclusive brands (see website) |
| If publishers place shopping ads on a search engine and link directly to your website, are they eligible to receive full commission? | | |
| If publishers place shopping ads on a search engine such as a Comparison Shopping Service (CSS), does this activity need to be tracked in a separate specific publisher account? | | | CSS activity must be tracked under a separate, approved publisher account for transparency and to avoid attribution conflicts with our internal campaigns. |
