Friarwood Affiliate Programme – Terms & Conditions
Friarwood is a premier importer and distributor of wines and spirits based in London. We have specialised in bringing exceptional wines and spirits from the world's finest regions to the UK since 1967.
We look forward to working with affiliates who share our values and commitment to quality. If you are interested in collaborating on custom placements, please get in touch.
Programme Overview
Commission:
- 5% on approved net order value (excluding VAT, delivery, and service fees)
Attribution window (cookie length): 30 days
- Shipping: UK only
- Free shipping on orders over £150
Case discounts:
- 5% off when customers mix and match any 6+ bottles under £100 each
- 10% off when customers mix and match any 12+ bottles under £100 each
Notice period for programme changes: 7 days
Commission Policy
Commission is calculated on the net product value and does not include:
- VAT
- Delivery charges
- Gift wrapping or service fees
- Cancelled, refunded, or duplicate orders
- Orders resulting from unauthorised promotional activity or breach of terms
- Certain products such as gift cards, limited allocations, or corporate orders may be excluded from commission at our discretion.
PPC Policy
The following rules apply to all affiliate PPC activity:
- Bidding on brand terms is strictly prohibited. This includes:
- “Friarwood”, “Friarwood Wines”, “Per Se Aperitivo”
- Misspellings or brand + generic combinations (e.g. “Friarwood Discount”)
- Affiliates may not use our brand in ad text, headlines, or display URLs
- All affiliates must add our brand terms as negative keywords
- Only generic, non-branded search terms are permitted
- Direct linking is allowed for approved non-brand campaigns
- Shopping Ads or CSS campaigns using brand terms are not permitted unless expressly approved
Publisher Policy
The following publisher types are accepted:
- Content publishers (e.g. blogs, review sites, influencers)
- Community forums
- Email publishers (must comply with GDPR)
- Discount code publishers (must use approved codes)
- Cashback and loyalty publishers (may be placed in a lower commission tier)
The following publisher types are not currently accepted:
- PPC search affiliates
- Behavioural retargeting or programmatic display networks
- Media brokers or arbitrage affiliates
All placements must comply with UK alcohol advertising regulations and be targeted to users aged 18 or over.
De-Duplication Policy
Our programme uses full de-duplication to ensure fair and accurate attribution.
Commission will not be awarded if the sale is attributed to:
- Our own Google Ads campaigns (including brand and generic)
- Our email marketing activity (e.g. Klaviyo)
- Our display advertising campaigns (e.g. Performance Max, Meta)
- Shopping Ads run through our own Google Merchant Center account
Affiliates will only be rewarded when they are the true referring channel.
General
We reserve the right to decline commissions and remove publishers from the programme in the event of a breach of these terms. We aim to work constructively with affiliates and encourage open communication in the event of a tracking or attribution dispute.
