| What promotional types of publisher are allowed to work on your programme? |
| Cashback |  |  | Cashback partners are permitted but may receive a reduced commission rate. Incentivised clicks must not mislead or distort promotional messaging. Where customers use an additional discount code commission may not be paid.
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| Content | | | Content affiliates are encouraged. Priority may be given to publishers who create original wine-related content and include proper product links and disclosures.
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| Discount Code | | | Only authorised discount codes may be promoted. Unauthorised codes or scraped content may result in commission declined. All discount placements must be current and accurate.
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| Email | | | Email promotion is allowed for approved partners. Email creatives must follow UK GDPR rules and include legally required unsubscribe options.
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| Loyalty | | | Loyalty sites are allowed to promote Friarwood, though may be placed in a reduced commission tier. Partners must maintain accurate messaging and comply with brand restrictions.
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| Search |  |  | |
| Behavioural Retargeting | | | |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age restricted products. | | | Affiliates may not promote our products to users under 18 years of age. All promotional placements must comply with UK alcohol advertising standards and relevant platform policies (e.g. Google, Meta, TikTok, etc.). Breaches may result in removal. |
