| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | De-duplication is enabled to ensure AWIN commission is only paid when the affiliate is the true converting channel. If a sale is attributed to another paid channel (e.g. Google Ads or email), it will not be attributed to the affiliate.
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| PPC Brand |  |  | Sales driven by branded Google Ads (e.g. “Friarwood”, “Per Se Aperitivo”) will not be attributed to affiliates. This prevents PPC cannibalisation and ensures channel integrity. |
| PPC Generic |  |  | |
| Email Advertising |  |  | |
| Display Advertising |  |  | |
| Direct Partnerships |  |  | |
| Price Comparison |  |  | |
| In House Publisher Programme |  |  | |
| Other Affiliate Networks |  |  | |