Voucher Code Guidelines
Any affiliates promoting The Clermont Hotels should adhere to the IAB Code of Conduct in the use of voucher codes.
Affiliates are requested to only publish a voucher code that is issued directly to the channel through The Clermont, Clermont Hotel Group or Affiliate Window. We cannot guarantee that commissions will be paid on codes that have not been authorised for the affiliate channel.
PPC Guidelines
Affiliates are advised that a PPC agency is employed for the purpose of promoting The Clermont Hotels and that further PPC activity from affiliates is not something The Clermont are pursuing at the present time. Therefore, please ensure that you are not promoting The Clermont brand via PPC activity. This includes any brand+generic and brand+discount voucher activity. Please be aware that PPC activity is monitored by Clermont Hotel Group. Any affiliate found in contravention of this is likely to be removed from the programme without warning and have pending commissions rejected.
URL Guidelines
Affiliates must not to purchase a domain name that includes "The Clermont" or “Clermont Hotel Group” or any misspells thereof, within it.
Affiliates must specify the programme is applicable on The Clermont
Here are some examples below of what is and is not accepted on the affiliate programme:
Not accepted:
www.clermont.co.uk
www.clermonthotels.com
www.clermonthoteloffers.co.uk
Accepted:
www.mywebsite.co.uk/theclermont
www.mywebsite.com/theclermont
Content Guidelines
Affiliates should be informed that The Clermont are keen to work with as many interested partners as possible in order to grow our affiliate programmes online - but that there are some content subjects that are likely to cause their website to be rejected from the programme. Content that is likely to be rejected includes the below - but it should be noted that this list is not exhaustive:
* Violent or graphic imagery
* Content and imagery of an overt sexual nature
* Highly political or biased material
* Content that includes the use of foul language
Without prejudice to the above, The Clermont Hotels will seek to partner with websites with strong and well laid-out content - and some partners may be rejected if it is felt that the website is not well assembled and/or is not a good user experience to potential The Clermont Hotel customers.
If you have any queries regarding any of the terms above, please contact us directly. You can reach us at commercialpartnerships@clermonthotel.group
