QuoteSearcher are authorised and regulated by The Financial Conduct Authority, and it is therefore a requirement that any content/promotional activity be fair, clear and not misleading.
All insurance-related promotional content that references QuoteSearcher, its products, services, brokers, or insurance offerings must be submitted to QuoteSearcher for approval prior to publication. Affiliates must not materially amend approved content without obtaining further approval.
This includes content on all promotions whether that be websites, social media, or other online marketing methods.
Social media posts must comply with the same FCA standards as website content. Promotions must be fair, clear and not misleading. Affiliates must not make price claims, guarantees, policy recommendations, or statements implying certainty of acceptance or savings.
Affiliates must not provide insurance advice, make personal recommendations, compare policy suitability, or represent themselves as insurance brokers, advisers, or insurers. Their role is limited to introducing consumers to QuoteSearcher. Affiliates must not recommend a particular insurance product, insurer, broker, level of cover, or policy feature. Any discussions regarding suitability of cover must be conducted by the broker.
Affiliates must take reasonable care to ensure communications are clear and understandable to the intended audience and must not target vulnerable consumers in a misleading or exploitative manner.
- When talking about price an affiliate must ensure words such as cheapest, best, greatest, and similar wording are not used as these can be deemed as misleading. There are no guarantees a consumer will receive the cheapest price when using our platform so if this were suggested then this would potentially be misleading, words such as competitive, compare would be more suitable.
- An affiliate must avoid using terms around owning the quote system for example “our system” and “our panel” The system is owned and operated by QuoteSearcher and this must be made clear to the consumer. Preferred terminology would be “the system” and “the panel”.
- An affiliate must not make any untrue claims, statement of facts, promises and even predictions that cannot be substantiated and proven if asked, here is an example.
“70% of customers using QuoteSearcher managed to source a cheaper insurance quote”.
This is a claim by the affiliate that cannot be validated if asked by a consumer or regulatory bodies so therefore must not be used as can be deemed as not treating the consumer in the correct manner.
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- Testimonials, reviews, ratings or endorsements must be genuine, capable of substantiation, and used with appropriate permission. Affiliates must not edit testimonials in a way that changes their meaning or creates a misleading impression.
- An affiliate must make it clear to the consumer at the point of communication (in most cases when a consumer clicks onto the landing page) who they are and the firm they are representing in this instance QuoteSearcher. For example, we would expect content such as below to appear to be easily visible to a consumer.
“www.affiliateurl.co.uk works in partnership with QuoteSearcher to provide quotes for landlord insurance. Once your details are submitted their broker partners will call you back with quotes and from there you will receive a number of quotes to consider.”
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- In no instances will a consumer be provided with quotations online so it cannot be suggested this will be the case. QuoteSearcher is NOT an aggregator where quotes are displayed online upon form submission so therefore this cannot be indicated.
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- Consumers will receive phone calls off their back of the form submission from a carefully selected panel of brokers who have been matched specifically to their requirements.
Affiliate contact:
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All affiliates must have a section on the website which allows consumers to contact them directly if they feel the need to, this can be via an easily accessible email address or contact form.
Privacy policy and terms:
- All affiliates must include a privacy policy and terms on their website that are fully compliant including all up to date GDPR regulations and follow all the necessary guidelines always ensuring the consumer is treated fairly and is under no illusions what using their website means. We would expect the privacy policy to mention the relationship with QuoteSearcher as well with wording such as below:
www.affiliateurl.co.uk (product) insurance comparison service is provided by QuoteSearcher Limited who are authorised and regulated by The Financial Conduct Authority, their registration number is 504796 and their permitted business is insurance mediation. This can be checked by clicking here
By using the QuoteSearcher service you are agreeing to their privacy policy and terms of use which can be checked by clicking on the links below.
Privacy policy
Terms of use
QuoteSearcher Limited company registration number is 05387593 and their registered office address is 13 The Causeway, Causeway House, Teddington, Middlesex, TW11 0JR
Imagery:
- All affiliates must source imagery following the correct guidelines. There are several sources where images can be acquired such as www.shutterstock.com and www.istockphoto.com
- If using their own imagery all affiliates must have an audit trail to prove permission has been granted for use of the images on their website.
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Footer/Home page:
- Within the footer or insurance home page of all websites there must also be a paragraph confirming the relationship between QuoteSearcher and the affiliate website in question. Please use the statement below on all websites used to promote QuoteSearcher.
“www.affiliateurl.co.uk works in partnership with QuoteSearcher Limited to provide its insurance comparison service. QuoteSearcher Limited are authorised and regulated by the Financial Conduct Authority, their registration number is 504796 and their permitted business is insurance mediation. This can be checked by clicking here
Brand bidding:
In no circumstances does QuoteSearcher accept any sort of brand bidding on the term QuoteSearcher or any other branded terms of other firms. If an affiliate is found to be bidding on branded terms they will be immediately removed from the programme and no further commissions will be paid.
Affiliates must not:
- Use QuoteSearcher domains as display URLs
- Create ads implying they are QuoteSearcher
- Use misleading ad copy
- Use competitor trademarks where prohibited
- Redirect traffic through misleading landing pages
Traffic sources:
Affiliates must not generate leads through:
- Incentivised traffic
- Misleading adverts
- Pop-under traffic
- Forced redirects
- Adware
- Malware
- Click farms
- Purchased consumer data
- Co-registration schemes
- Unsolicited communications
Email marketing:
Any email marketing activity must comply with UK GDPR and PECR requirements. Affiliates must be able to demonstrate valid consent where required.
SMS marketing:
SMS marketing must only be undertaken where the recipient has provided valid consent in accordance with applicable legislation.
QuoteSearcher rights:
QuoteSearcher reserves the right to review, request amendments to, suspend, or terminate any affiliate relationship where content or promotional activity is deemed non-compliant with FCA requirements, Consumer Duty principles, applicable legislation, or these guidelines. QuoteSearcher reserves the right to withhold or reverse commission where leads are generated through prohibited promotional methods, fraudulent activity, misleading content, or breaches of these guidelines.
Questions:
If you have any questions regarding the guidelines above, then please do not hesitate to email our team affiliates@quotesearcher.co.uk or on 020 4553 8081 and they would be more than happy to assist.
