EE Home Broadband & PhoneEE, the UK’s most advanced digital communications company, is the first in Britain to offer superfast 4G mobile services alongside Fibre broadband.

Primary Region

United Kingdom


Attribution Period (Cookie Length)

21 Days


Validation Criteria

EE do not reverse any sales however have the right to remove any affiliate from the program, who are found to regularly send low quality leads which does not result in an connection.  Sale validations normally take place in the 2nd and 4th week of the Month.


URL and ad copy restrictions

Any copy must be written from a third party promoting EE. For example an affiliate should not say ‘Our products’ and all search copy must contain correct product details such as price and speed.

Search entries should not appear to have come from EE directly.

Affiliates cannot use the brand name within their domain name e.g.

However affiliates can use EE in their subdomain or directory folder e.g.

There may be some exceptions with the way in which the term EE is used within domains, however you must have prior consent.  



Affiliates are allowed to deeplink to pages they deem relevant however in order to ensure the activity tracks please ensure you check with your account manager before use.

Also, when creating deep-links for this programme, please ensure you use the Link Builder tool within Darwin as EE have bespoke tracking set up. We cannot guarantee sales will track if links are made individually and without the Link Builder tool.


Use of loyalty sites

Cashback & Loyalty sites are welcome to promote EE subject to initial approval by account manager. All cashback affiliates are paid on connection and commission may vary from non- cashback affiliates.  Please double check with the account manager, the commission you should be on, if you are unsure. 


Use of voucher code sites

Vouchercode/Discount code sites are permitted to promote EE however any offers or codes displayed must be currently valid. Any expired offers/codes must be clearly marked.


Creative Restrictions

Only creative/logo provided can be used to promote EE. These can be picked up from your network interface; affiliates must not hardcode creative/logo.  If you want to build your own creative this has to approved by EE and follow EE Brand Guidelines before it can be used. Please send this to the account manager for sign off.


Use of email affiliates

 If you wish to engage in any email activity please seek prior permission from the account manager.

Affiliates must not promote EE through means of a customer downloaded application that interrupts the sales journey, without securing opt in from Awin. Examples of this are rebate catching tools which alert the user when they land on the merchant website that discounts or cashback are available. If you are in any doubt about whether your application is acceptable or not, please contact your account manager.

Emails and newsletters must be sent to us for approval and must not be sent out until approved. It also needs to be clear that the newsletter is sent by a third party endorsing EE and not EE itself.

Failure to comply with this policy may result in full or partial reversals of commission and/or removal from the program. If you have any questions or requests regarding our terms & conditions, please contact your account manager.


PPC Policy

No brand bidding is allowed on any pure brand term, brand+generic or misspells of the brand term, unless agreed with Awin and the account manager. When joining the programme please ensure you negatively match the pure brand term, brand+generic or misspells of the brand. If you are found to be bidding on these terms continually we can suspend you from the programme.


Partner sites/Sub-Affiliates

If, as an affiliate, you are working with partner sites (sub-affiliates) , you must inform Awin as to where sales are coming from, and no existing partners working directly through Awin can be approached to work through a sub-network instead.


Use of exclusive offers/vouchercodes

Affiliates are not allowed to use a voucher code unless it has been specifically provided to them. Unauthorised use of voucher codes or offers may result in commissions being reversed’.



No affiliate is allowed to promote EE on a manufactures website (i.e. HTC, Samsung, Sony)

Please note, EE only accept online sales unless otherwise agreed in writing.


Contact Details

In order to promote the EE programme you must have a valid contact number and e-mail address in your management area.


Toolbar Affiliates

EE does not work with toolbar affiliates, or allow any affiliates to publish or promote EE offers in toolbars or other pop-ups, whether they effect the EE customer on-site journey or not, unless given explicit, written permission by the EE affiliate team