Validation Criteria
EE do not reverse any sales however have the right to remove any affiliate from the program, who are found to regularly send low quality leads which does not result in an connection. Sale validations normally take place in the 2nd week of the Month.
Third Party Transaction Queries
Affiliates/Customers have a period of 90 days from the transaction date to query any Third-Party payment of commission, incentive, voucher, gift card and gift/credit with purchase (applies to orders which are tracked) or a period of 90 days from the validation date for orders which are untracked or managed through 3rd party systems or directly by EE.
URL and ad copy restrictions
Any copy must be written from a third party promoting EE. For example an affiliate should not say ‘Our products’ and all search copy must contain correct product details such as price and speed.
Search entries should not appear to have come from EE directly.
Affiliates cannot use the brand name within their domain name e.g. www.EE-affiliatesite.co.uk
However affiliates can use EE in their subdomain or directory folder e.g. www.affiliate.com/EE
There may be some exceptions with the way in which the term EE is used within domains, however you must have prior consent.
Deeplinking
Affiliates are allowed to deeplink to pages they deem relevant however in order to ensure the activity tracks please ensure you check with your account manager before use.
Also, when creating deep-links for this programme, please ensure you use the Link Builder tool within Darwin as EE have bespoke tracking set up. We cannot guarantee sales will track if links are made individually and without the Link Builder tool.
Use of voucher code sites
Vouchercode/Discount code sites are permitted to promote EE however any offers or codes displayed must be currently valid. Any expired offers/codes must be clearly marked.
Creative Restrictions
Only creative/logo provided can be used to promote EE. These can be picked up from your network interface; affiliates must not hardcode creative/logo. If you want to build your own creative this has to approved by EE and follow EE Brand Guidelines before it can be used. Please send this to the account manager for sign off.
Use of email affiliates
If you wish to engage in any email activity please seek prior permission from the account manager.
Affiliates must not promote EE through means of a customer downloaded application that interrupts the sales journey, without securing opt in from Awin. Examples of this are rebate catching tools which alert the user when they land on the merchant website that discounts or cashback are available. If you are in any doubt about whether your application is acceptable or not, please contact your account manager.
Emails and newsletters must be sent to us for approval and must not be sent out until approved. It also needs to be clear that the newsletter is sent by a third party endorsing EE and not EE itself.
Failure to comply with this policy may result in full or partial reversals of commission and/or removal from the program. If you have any questions or requests regarding our terms & conditions, please contact your account manager.
PPC Policy
No brand bidding is allowed on any pure brand term, brand+generic or misspells of the brand term, unless agreed with Awin and the account manager. When joining the programme please ensure you negatively match the pure brand term, brand+generic or misspells of the brand. If you are found to be bidding on these terms continually we can suspend you from the programme.
Partner sites/Sub-Affiliates
- If you operate a subnetwork through your publisher account you must inform the EE affiliate team and a list of all URLs promoting EE must be supplied.
- EE should have absolute control over any publisher promoting the brand via subnetworks & reserve the right to decline/suspend individual publishers/sub-publishers if not deemed editorially appropriate.
- Publishers must promote EE via text-links only, unless given explicit permission by EE.
- Click-references containing a publisher identifier (name/URL) must be parsed back for every transaction, failure to do so may result in declined commission and/or removal from the EE programme.
- Any URL which joins a subnetwork will join on the Standard Awin Programme rates unless agreed otherwise in writing with EE.
- Failure to adhere to these conditions may result in immediate removal from the EE programme of either the URL and / or where necessary, the subnetwork.
Use of exclusive offers/vouchercodes
Affiliates are not allowed to use a voucher code unless it has been specifically provided to them. Unauthorised use of voucher codes or offers may result in commissions being reversed’.
Other
No affiliate is allowed to promote EE on a manufactures website (i.e. HTC, Samsung, Sony)
Please note, EE only accept online sales unless otherwise agreed in writing.
Contact Details
In order to promote the EE programme you must have a valid contact number and e-mail address in your management area.
Toolbar Affiliates
EE does not work with toolbar affiliates, or allow any affiliates to publish or promote EE offers in toolbars or other pop-ups, whether they effect the EE customer on-site journey or not, unless given explicit, written permission by the EE affiliate team
