No particular brand guidelines but we have a strong idea of what works well for our customers. Any questions, feel free to email me: firstname.lastname@example.org
Generally, it works well to emphasise that we offer a holisitc/balanced answer on wellness with our 4 pillars of health: Eat, Move, Mind, Sleep.
We believe that in order to be truly healthy, one must incorporate each of these into their life - this is very popular with customers. This is in contrast to supplement-only, sportswear-only, fitness-only etc retailers.
Let me know if you have any questions :)