With over 800 trips across all 7 continents designed for all budgets, all interests and all ages, there truly is a G Adventures for everyone. As the best kept secret in the UK, G Adventures helps more than 100,000 people find their adventure each year.


Attribution Period (Cookie Length)

90 Days

Below are the guidelines for paid search marketing conducted by promotional partners of G Adventures. These guidelines are designed to protect the brand reputations of G Adventures, National Geographic and National Geographic Journeys with G Adventures.

Adherence to these guidelines is required by all promotional partners wishing to promote, through paid search channels, the National Geographic Journeys with G Adventures product. Failure to adhere to these guidelines may result in G Adventures withdrawing the right to sell, across all channels, the National Geographic Journeys with G Adventures product.

These guidelines will apply to all search engines and pay-per-click channels (e.g. Google, Yahoo, Bing, Facebook, etc.).


Prohibited SEM Bidding Keywords:

Gap Adventures, GAP, Gap Travel, great adventure people,,,,, discovery adventures,, G adventures,,,

Recommended SEM Bidding Keywords

adventure travel, adventure tours, trips, overseas adventure travel, the amazon rainforest, travel africa, inca trail, lares trek, machu picchu, travel europe, thailand tours, peru tours, asia tours, south america tours, egypt tours, galapagos, family adventure holidays, volunteer trips, outdoor adventures, costa rica, safari, vacation, eco tours, sustainable tourism, responsible travel

Special Instructions

1) Search: G Adventures Prohibits its affiliates from bidding on trademark terms (i.e. 'Gap Adventures', G adventures,,, Discovery Adventures, or those containing misspellings. We encourage partners to bid on generic keywords.

2) Trademark/Branded Domain Names: You may not use "Gap", "Gap Adventures", "discovery adventures" or "G Adventures" in your domain name. However, you may use the extension (

Negative Match

Please add negative keywords against the following terms:

·       Gap Adventures

·       Gap Adventure

·       Gap Travel

·       G Adventures

·       G Adventure

·       The Great Adventure People

·       G.A.P adventures



Protected Branded Terms

Use of G Adventures, Gap Adventures, Great Adventure People are not to be used in adcopy headlines or body content. It may only be used in display URLs if it follows the partners URL. (

We have a strict no brand bidding policy. If part of our affiliate program, any affiliate found breaching this could be suspended.


NOTE: Never use

‘G” without the word "Adventures"


Recommended Terms For Adcopy

Using G Adventures trip names can be used

e.g. Essential Vietnam & Cambodia NOT G Adventures Essential Vietnam & Cambodia



National Geographic SEM Guidelines

The following list of keywords is exclusive to National Geographic and includes all derivatives (i.e. unspaced words, alternate spellings, abbreviations such as Nat Geo, expanded phrases such as National Geographic Journey trips and singular and plural references).


National Geographic Journeys

National Geographic Expeditions

National Geographic Adventures

National Geographic Student Expeditions

National Geographic Photography Workshops

National Geographic Photo Trips


National Geographic Journeys with G Adventures SEM guidelines


G Adventures and National Geographic Journeys prohibits partners and affiliates bidding on the term or variation of “National Geographic Journeys with G Adventures”

The term “National Geographic Journeys with G Adventures” may be used in ad copy as long as the name is used in its entirety (i.e. National Geographic Journeys with G Adventures or in the abbreviated format of Nat Geo Journeys w/ G Adventures).

G Adventures and National Geographic encourage its partners and affiliates to bid on generic destination or travel / tour related keywords.



If you have any questions about the above guidelines please contact us at