TONE OF VOICE
The rule of we/it's - Professional Building Supplies is a singular entity, therefore:
✅"Professional Building Supplies is a specialist supplier..."
❌NOT "Professional Building Supplies are a specialist supplier..."
✅"Professional Building Supplies supplies customers..."
❌NOT "Professional Building Supplies supply customers..."
✅"Professional Building Supplies has..."
❌NOT "Professional Building Supplies have..."
When it's "we":
✅"We believe..."
✅"We think..."
✅"At Professional Building Supplies, we are totally focused..."
No Apostrophe 'S'- Never modify "Professional Building Supplies" to be possessive - keep us singular:
✅"The Professional Building Supplies systems are..."
❌NOT "Professional Building Supplies' systems are..."
Figures:
✅Use words for numbers one to ten, e.g. "The two Professional Building Supplies founders..."
✅Use numerics for 11 and above with a unit of measurement, e.g. "Professional Building Supplies offer more than 30 different ranges of PVC guttering..."
FONTS
Our primary typeface is GOTHAM, which comes in a number of designs, but we use the following three weights:
GOTHAM BLACK - used primarily for headers and large text
GOTHAM - used for sub-headings
GOTHAM LIGHT - used for body copy
To use the Gotham Font Family on your computer, please download from the following link: https://1drv.ms/u/s!AshSOetOhFjEhpdsi0A_ouRsjPk00Q?e=Nmt8Zl
BRAND COLOURS
Please see the Brand Guidelines on our ‘Documents’ tab for details of colours associated with our brand.
