4. Branding
Publishers must protect Lucy & Yak’s brand, reputation and intellectual property.
Publishers may only use approved Lucy & Yak logos, imagery, product copy, banners, text links, product feed content and other brand assets supplied through Awin or approved in writing by Lucy & Yak. Publishers must not alter creative assets unless approved in writing.
Publishers must comply with Lucy & Yak brand guidelines and must not:
- use outdated branding, logos, imagery or product copy;
- modify Lucy & Yak logos, creative assets or imagery;
- misrepresent Lucy & Yak products;
- make misleading claims about pricing, discounts, stock availability, sustainability, sizing or product features;
- imply that the Publisher is an official Lucy & Yak site, store, reseller, representative or partner;
- use Lucy & Yak brand assets in a misleading, unlawful, derogatory or damaging manner.
Publishers must not register, purchase or use domain names, sub-domains, social media handles, app names, account names or email addresses containing “Lucy & Yak”, “Lucy and Yak”, “Lucy Yak”, “Lucy&Yak” or any confusingly similar term, variant or misspelling.
Publishers must not issue press releases, public announcements, competitions, giveaways or statements referring to Lucy & Yak without prior written approval.
Publishers must not promote Lucy & Yak on websites, apps, platforms or channels containing or linking to illegal, obscene, sexually explicit, violent, discriminatory, hateful, threatening, abusive, defamatory, misleading, malware, file-sharing, peer-to-peer, torrent or IP-infringing content, or any content that Lucy & Yak reasonably considers inconsistent with its brand values.
