BookAllCare Affiliate Programme — General Terms & Conditions
By joining the BookAllCare affiliate programme on Awin, publishers agree to the following terms:
Programme Overview BookAllCare is a UK childcare marketplace connecting parents with Ofsted-registered nurseries. Publishers earn a fixed commission (Cost-per-Lead) for each valid nursery tour booking where the parent attends the scheduled appointment.
Commission Model Commissions are paid on a CPL (Cost-per-Lead) basis. A valid lead is defined as a completed nursery tour booking submitted by a UK-based parent or guardian where the parent or guardian attends the scheduled nursery tour appointment. Commission is payable only after the nursery tour appointment date has passed and attendance has been confirmed. Booking a nursery tour through BookAllCare is free for parents. Leads are validated within 10 working business days following the scheduled tour appointment date.
Lead Rejection Criteria BookAllCare reserves the right to decline commission on leads that are: duplicate submissions, fraudulent or bot-generated, incomplete or containing invalid data, from outside our coverage areas (West Midlands and Stoke-on-Trent), no-shows where the parent or guardian fails to attend the booked nursery tour appointment, cancellations made less than 24 hours before the scheduled tour, or in breach of programme terms.
Cookie Duration 30-day cookie window from the last click.
Permitted Promotional Methods Content sites, parenting blogs, community forums, and email newsletters (GDPR-compliant lists only). PPC, cashback, loyalty, discount code, behavioural retargeting, and media broker activity are not permitted.
Brand Usage Publishers must follow BookAllCare branding guidelines as set out in the Branding tab. The brand name must always appear as "BookAllCare" (one word). Publishers may not make misleading claims about nursery availability, pricing, or Ofsted ratings.
Compliance All promotional activity must comply with UK advertising regulations, ASA/CAP codes, GDPR, and the Consumer Rights Act 2015. BookAllCare reserves the right to remove any publisher in breach of these terms.
