BookAllCare Affiliate Programme — General Terms & Conditions
By joining the BookAllCare affiliate programme on Awin, publishers agree to the following terms:
Programme Overview BookAllCare is a UK childcare marketplace connecting parents with Ofsted-registered nurseries. Publishers earn a fixed commission (Cost-per-Lead) for each valid nursery enquiry generated through their affiliate links.
Commission Model Commissions are paid on a CPL (Cost-per-Lead) basis. A valid lead is defined as a completed nursery enquiry form submitted by a UK-based parent or guardian. Leads are validated within 10 working business days.
Lead Rejection Criteria BookAllCare reserves the right to decline commission on leads that are: duplicate submissions, fraudulent or bot-generated, incomplete or containing invalid data, from outside our coverage areas (West Midlands and Stoke-on-Trent), or in breach of programme terms.
Cookie Duration 30-day cookie window from the last click.
Permitted Promotional Methods Content sites, parenting blogs, community forums, and email newsletters (GDPR-compliant lists only). PPC, cashback, loyalty, discount code, behavioural retargeting, and media broker activity are not permitted.
Brand Usage Publishers must follow BookAllCare branding guidelines as set out in the Branding tab. The brand name must always appear as "BookAllCare" (one word). Publishers may not make misleading claims about nursery availability, pricing, or Ofsted ratings.
Compliance All promotional activity must comply with UK advertising regulations, ASA/CAP codes, GDPR, and the Consumer Rights Act 2015. BookAllCare reserves the right to remove any publisher in breach of these terms.Please click here to add terms and conditions content
