| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | Sales are de-duplicated on a 'Last Click Wins' basis across all paid channels. Commission is only paid when the Awin publisher is the final paid touchpoint before the sale. |
| PPC Brand | | | Sales are de-duplicated against our internal Brand Search campaigns. Commission is only paid if the publisher is the last paid click and no brand search ad was the final touchpoint. |
| PPC Generic | | | We de-duplicate against our own generic search activity. If a customer clicks an internal generic search ad after an affiliate link, the commission will not be awarded. |
| Email Advertising | | | Sales generated via our official newsletters and internal email marketing are de-duplicated. We do not pay commission if our internal email was the final referring source. |
| Display Advertising | | | De-duplication applies to all internal display and retargeting campaigns. Affiliate commission is only valid if the publisher is the last paid click in the journey. |
| Direct Partnerships | | | We de-duplicate against direct strategic partnerships managed outside of Awin. Last click wins across all direct paid collaborations. |
| Price Comparison | | | Sales are de-duplicated against our internal Google Shopping (PLA) and CSS activities. Commission is not paid if an internal comparison ad was the last touchpoint. |
| In House Publisher Programme | | | We cross-check sales against our internal affiliate program. Double commission will not be paid; the last referring link across both platforms will be awarded. |
| Other Affiliate Networks | | | Only the network providing the last paid click will receive the commission for the sale. |
