Brand Guidelines for PublishersOur Identity: Hotiç is a heritage brand defined by elegance, craftsmanship, and premium quality. We ask our partners to reflect these values in all promotional materials.
Typography: To maintain a consistent visual identity, we use DM Sans for both Headings and Body text. We strongly recommend using this font or a clean, sans-serif alternative in your custom creatives.
Colour Palette: Please use our official brand colours to ensure consistency across all touchpoints:
Background: #F2F2F2
Primary Colours: #000000, #FFFFFF
Secondary Colours: #000000, #FFFFFF
Logo Usage:
Only use the high-resolution logos provided to you.
Do not distort, stretch, or alter the brand colours of the logo.
Ensure there is sufficient clear space around the logo to maintain visibility.
Use the transparent PNG version for overlaying on lifestyle images.
