| What promotional types of publisher are allowed to work on your programme? |
| Cashback |  |  | Cashback allowed on net order value only (excl VAT/delivery). Only Awin-approved codes/offers; non-approved code use = decline. No toolbars/pop-ups or brand PPC/direct linking. |
| Content | | | Original, high-quality editorial/review content only. Must be relevant and clearly labelled as advertising/affiliate (#ad). No misleading claims; use our approved assets and link to correct pages. |
| Discount Code |  |  | |
| Email | | | |
| Loyalty | | | Rewards/points may be offered on net order value only (excl VAT/delivery). No toolbars/pop-ups. Only Awin-approved codes. Commissions reversed on returns/refunds/chargebacks. |
| Search | | | Paid search permitted on generic keywords only. Brand bidding/misspellings, brand in URL/ad copy, and direct linking are prohibited. Add brand terms as negatives. Shopping/CSS only with written approval. |
| Behavioural Retargeting | | | |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age restricted products. | | | Publishers must not promote our brand on sites with adult, violent, political or illegal content. All UK publishers must comply with ASA & CAP Code guidelines, including clear ad disclosure (#ad). No promotion on sites infringing IP rights. |
