MyMagicHealer – Branding & Brand Language Guidelines
MyMagicHealer is a natural skin-healing brand built to support people dealing with skin flare-ups — painful, inflamed, irritated, or wounded skin that disrupts daily life. Our brand is rooted in trust, education, and a surgeon-passed-down formula, trusted for generations.
All publishers promoting MyMagicHealer through AWIN must follow the guidelines below.
1. Core Brand Positioning
Your Trusted Daily Flare Care — Anytime, Anywhere.
Rooted in a surgeon-passed-down formula, trusted for generations.
MyMagicHealer is positioned as a daily flare care solution, not a cosmetic trend product and not a medical treatment.
2. Approved Brand Language
What Are Flare-Ups?
A flare-up is a sudden, disruptive outburst of skin symptoms, including:
- Pain
- Inflammation
- Swelling
- Wounds
- Extreme dryness or irritation
Using the term skin flare-up helps people feel seen and understood. This shared language is central to the MyMagicHealer community.
What Is Flare Care?
Flare Care is a safe, universal solution for managing skin flare-ups — trusted for generations and rooted in a surgeon-passed-down formula.
It represents:
- Relief people can feel quickly (calmer skin within 24–48 hours*)
- Trust built through heritage and consistent use
- Confidence knowing there is one solution for flare-ups anytime, anywhere
*Results vary by individual.
3. Key Benefits (Approved Claims Only)
Publishers may reference the following without exaggeration:
- Dermatologist Approved
- 100% Natural
- Petroleum Free
- Safe for all skin types
- Clinically studied ingredients
- Visible relief and calmer skin within 24–48 hours *Based on customer-reported feedback.
5. Claims & Compliance (Strictly Enforced)
Publishers may not make medical claims, including but not limited to:
- “Cures”
- “Treats”
- “Heals permanently”
- “Guaranteed results”
- Use fear-based, misleading, or exaggerated language
- Misrepresent themselves as MyMagicHealer, an official representative, or medical authority
- Use the brand name in paid search ads, display URLs, ad copy, or shopping ads without written approval
- Use unauthorized discount codes, coupons, or promotional messaging
- Alter logos, packaging visuals, or product images
- Create landing pages that mimic or impersonate the official MyMagicHealer websited well for my routine”
6. Brand Tone & Creative Style
All MyMagicHealer content must be:
- Calm, supportive, and educational
- Empathetic toward sensitive or chronic skin concerns
- Honest and experience-driven
- Clean, natural, and non-sensational
- The following are not allowed:
- Fear-based messaging
- Exaggerated urgency or pressure
- Sensational before/after claims
7. Usage Language (Approved)
Publishers may describe usage as:
- “Scoop and apply directly to the skin”
- “For larger flare-ups, cover with gauze if needed”
- “Designed for daily use during flare-ups”
8. Brand Protection & Paid Media Restrictions
Publishers may not:
- Run paid search or shopping ads using MyMagicHealer brand terms
- Use the brand name in paid search ad copy, display URLs, or bidding strategies
- Impersonate MyMagicHealer or create look-alike landing pages
- Use unauthorized discount codes or coupons
- Any paid activity using brand terms requires written approval.
9. Monitoring & Enforcement
- MyMagicHealer reserves the right to:
- Review publisher content at any time
- Withhold commissions for violations
- Suspend or remove publishers who do not comply
- Participation in the program confirms acceptance of these guidelines.
