| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | Crucial: You must de-duplicate to prevent paying commission to an affiliate for a sale that was primarily driven by another channel you own (like your own Google Ads). |
| PPC Brand | | | Highly Recommended. De-duplicate against your own branded PPC ads. If a customer clicks your own "Bell's Reines" Google Ad, and then clicks an affiliate link, the sale should credit your PPC ad, not the affiliate. |
| PPC Generic | | | Recommended. De-duplicate against your own generic PPC ads (e.g., "gourmet mini cookies"). If you paid for the initial click, you shouldn't pay a commission on top of it. |
| E-mail Advertising | | | If you send out your own promotional emails, you should de-duplicate. If a customer clicks your email and then an affiliate link, your own email should take priority. |
| Display Advertising | | | De-duplicate against your own banner ads and media buys. If your direct advertising was the last touchpoint, credit should go there. |
| Direct Partnerships | | | If you have direct, non-Awin partnerships (e.g., a fixed-fee sponsorship with a blogger), de-duplicate to avoid double-paying. |
| Price Comparison |  |  | |
| In House Publisher program | | | |
| Other Affiliate Networks | | | |
