| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | |
| PPC Brand | | | Affiliate sale is de-duplicated if brand PPC is credited |
| PPC Generic |  |  | |
| Email Advertising | | | Internal email campaigns take priority over affiliate attribution |
| Display Advertising | | | Paid display campaigns override affiliate tracking if last click |
| Direct Partnerships | | | Strategic partnerships (e.g., influencers, PR) are prioritised |
| Price Comparison | | | |
| In House Publisher Programme | | | Internal publisher programme takes precedence to avoid double payment |
| Other Affiliate Networks | | | |
