| What promotional types of publisher are allowed to work on your programme? |
| Cashback |  |  | Allowed with clear messaging and brand-safe creatives |
| Content | | | High-quality editorial, influencer, and review sites preferred |
| Discount Code | | | Only approved codes; misuse may lead to commission decline |
| Email | | | Must comply with GDPR and brand tone guidelines |
| Loyalty | | | Points-based platforms allowed if brand-safe |
| Search | | | Non-brand PPC only unless pre-approved |
| Behavioural Retargeting | | | Allowed via approved partners with compliant tracking |
| Media Brokers |  |  | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age restricted products. | | | No adult, age-restricted, or controversial content. No unapproved discount codes, misleading claims, or brand bidding will result in commission decline or removal from the programme. must comply with GDPR, ASA, and AWIN’s code of conduct. |
