1. Brand Overview
- Name: Little Mistress
- Founded: London, 2010
- Category: Women’s Fashion – Occasionwear, Dresses, Curve
- USP: Affordable luxury with inclusive sizing (UK 8–22), exclusive prints, and ethical sourcing
- Mission: Empowering women through style that’s flattering, versatile, and designed to last
2. Tone of Voice
- Confident & Feminine: Celebrate individuality and style empowerment
- Warm & Inclusive: Speak to women of all sizes and backgrounds
- Editorial & Clear: Blend aspirational language with practical clarity
Example Phrases:
- “Designed to flatter, made to empower.”
- “Style that celebrates every silhouette.”
- “Affordable luxury for every woman.”
3. Visual Style
- Imagery:
- Editorial angles, natural light, London-inspired settings
- Diverse models across age, ethnicity, and size
- Focus on movement, emotion, and elegance
- Logo Usage:
- Use official wordmark only (black or white)
- Do not stretch, recolour, or overlay on busy backgrounds
- Colour Palette:
- Midnight Black (#000000)
- Ivory (#F8F6F3)
- Blush Pink (#EECED1)
- Gold Foil (#C1A57B)
4. Affiliate Messaging Guidelines
- Do:
- Highlight inclusive sizing and ethical sourcing
- Use approved product imagery and copy
- Promote seasonal campaigns and new arrivals
- Link to category pages or curated edits (e.g., “Wedding Guest Dresses”)
- Don’t:
- Bid on brand terms or misspellings unless pre-approved
- Use misleading sustainability claims
- Use Little Mistress branding in display URLs or ad titles
5. PPC Policy Summary
- Brand Bidding: Not permitted without written approval
- Direct Linking: Allowed for non-brand terms
- Shopping Ads: Permitted if tracked via approved CSS or publisher account
- Commission Eligibility:
- Excludes VAT, delivery, and service fees
- Declines on cancelled, returned, or duplicate orders
