Affiliate Brand Guidelines
1. Brand Essence
Adventuretown Toy Emporium: Playful, global, eco-friendly toys that spark curiosity.
Fledglings’ Flight: Gentle, nurturing support for parents of children ages 0–3.
👉 Affiliates should highlight play + learning + eco-friendliness (Adventuretown) and milestones + growth + support(Fledglings’ Flight).
2. Logo Use
✅ Use only the official logos provided in the affiliate kit.
✅ Keep logos clear, sharp, and unaltered.
❌ Do not stretch, recolor, or crop.
❌ Do not add shadows, outlines, or put logos on busy/low-contrast backgrounds.
3. Colors & Fonts (Simplified)
Adventuretown Primary: Forest Green #22342A, Fresh Green #6BAB7C, Soft Olive #D6E086.
Fledglings’ Flight Primary: Teal #22CCB4, Sky Blue #67BCCB, Peach #F8B989.
Typography: Clean, modern sans-serif (Poppins, Nunito, Lato, Open Sans).
👉 Use these colors when creating graphics or ads to keep a consistent look.
4. Messaging & Tone
Voice: Friendly, playful, supportive, expert.
✅ Do say: “Eco-friendly toys from 38 countries,” “Helping your child reach milestones through play.”
❌ Don’t say: “Guaranteed genius in 30 days” or make unverified claims.
❌ Don’t use fear tactics with parents.
5. Imagery
✅ Use bright, authentic photos of children and families playing, exploring, or learning.
✅ Highlight toys in natural, warm, and playful settings.
❌ Avoid cold, corporate stock photos, overly staged shots, or irrelevant images.
6. Paid Search & Promotions
❌ No bidding on our brand names, trademarks, or close variations unless explicitly approved.
❌ No misleading ads, coupon misrepresentation, or unauthorized discounts.
✅ Affiliates may use approved keywords like educational toys, eco-friendly play, baby milestones.
✅ Always link through your affiliate tracking links.
7. Social Media Guidelines
✅ Tag us when possible to amplify reach.
✅ Use our hashtags: #Adventuretowntoys #FledglingsFlight
✅ Keep posts upbeat, parent-friendly, and aligned with our brand values.
❌ No negative competitor comparisons, offensive humor, or political/religious commentary.
8. Legal & Compliance
Only use approved brand assets (logos, images, copy) provided by us.
Do not imply you are Adventuretown/Fledglings’ Flight — always present yourself as a partner/affiliate.
All promotions must comply with FTC disclosure rules (use #ad, #affiliate, or “affiliate link” when required).
✅ In short: Keep it playful, trustworthy, eco-friendly, and parent-focused. Use our logos and colors correctly, avoid restricted keywords, and always present the brand with warmth and authenticity.
