| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | |
| Content |  |  | Content publishers are welcome if promotions are accurate, family-friendly, and on-brand. All claims must be truthful, eco-friendly values respected, and FTC disclosures included on blogs, reviews, or educational resources. |
| Coupon Code | | | Coupon publishers are only allowed with prior approval. Unauthorized or misleading coupon use is prohibited, and commissions may be declined if invalid or expired codes are promoted. |
| E-mail | | | Email publishers are allowed if lists are opt-in, family-friendly, and FTC/CAN-SPAM compliant. Misleading subject lines, spam tactics, or unapproved creative will result in declined commissions. |
| Loyalty | | | Loyalty publishers are permitted if rewards are transparent, family-friendly, and FTC compliant. Misrepresentation, self-referrals, or tactics that undermine other affiliates will result in declined commissions. |
| Search | | | Search publishers are allowed with pre-approval. Bidding on brand names, trademarks, or misspellings is prohibited. Direct linking or misleading ads are not permitted; violations may result in reduced or declined commissions. |
| Behavioural Retargeting | | | Behavioral retargeting is allowed with prior approval. Campaigns must comply with privacy laws, be brand-safe, and not conflict with the company’s own retargeting efforts. Unauthorized use may result in declined commissions. |
| Media Brokers | | | Media brokers are allowed with prior approval only. All placements must be brand-safe, transparent, and family-friendly. Unauthorized reselling, hidden placements, or low-quality traffic sources will result in declined commissions. |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. | | | Affiliates may not promote our program alongside adult, violent, discriminatory, or age-restricted content. All placements must be brand-safe, family-friendly, and consistent with our values. |
