| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | |
| PPC Brand |  |  | Yes – we de-duplicate against our own brand PPC campaigns to protect internal branded search investment. |
| PPC Generic |  |  | |
| Email Advertising |  |  | Prevents commission overlap.
|
| Display Advertising |  |  | Aligns with broader marketing attribution.
|
| Direct Partnerships |  |  | Avoids double payouts.
|
| Price Comparison |  |  | |
| In House Publisher Programme |  |  | Ensures fair tracking across platforms.
|
| Other Affiliate Networks |  |  | |