Les Waves – Brand GuidelinesLuxury Swimwear. Born from the Ocean. Effortlessly Cool.
Brand EssenceLes Waves fuses the raw freedom of surf culture with the sculptural elegance of high fashion. Our brand embodies modern femininity, effortless cool, and sustainable luxury.
Tone of Voice: Confident, relaxed, aspirational, intelligent
Core Values: Sustainability, confidence, freedom, minimalism, movement
Mantra: Born from the Ocean. Effortlessly Cool.
Logo UsagePrimary Logo
Use the official Les Waves logo in full black or white only.
Do not stretch, crop, rotate, or recolor the logo.
Do not add drop shadows or place on busy backgrounds.
Maintain clear space around the logo (at least the height of the "L" on all sides).
Photography StyleNatural light, warm tones, soft shadows
Candid, movement-based, or editorially composed
Emphasis on textures, skin, water, and freedom of movement
Do use:
Women with diverse body types and backgrounds
Coastal environments (not overly tropical)
Swimwear shown in action or natural poses
Don’t use:
Overly filtered, saturated images
Heavily posed or artificial setups
Flash-heavy studio shots
All images must reflect the elevated, authentic lifestyle of Les Waves.
Brand VoiceLes Waves speaks with clarity, warmth, and a refined edge.
We’re never preachy, salesy, or generic.
Say this:
“Effortless, sculpted swimwear made for movement.”
“Consciously crafted. Designed to last.”
“Confidence, redefined.”
Avoid this:
“Hot deals!”
“Cheapest eco swim!”
“100% perfect body fit!”
Dos & Don’ts for AffiliatesDo:
Use approved logos and brand assets
Stick to brand tone and color palette
Tag Les Waves in social content
Disclose affiliate links (e.g., #ad or #affiliate)
Link to official Les Waves URLs only
Don’t:
Modify our logo or typography
Use unauthorized coupon codes or discounts
Misrepresent the brand or product details
Promote via spammy or clickbait content
Use PPC with our brand name or variations
Where to Find AssetsAll logos, lifestyle imagery, product photos, and copy templates can be found in the Documents Tab of your AWIN dashboard or by request via email: cristiana@leswaves.com / hello@cicipr.com
