Brand Overview
Enable Haircare creates inclusive, results-driven hair products designed for all hair types.
Our formulas are sulfate-free, paraben-free, and dye-free, and our packaging is designed for ease of use and accessibility.
We believe high-quality haircare should be available to everyone.
Tone & Messaging
Inclusive & approachable – speak to all customers, regardless of hair type or ability.
Positive & empowering – highlight benefits and results without unrealistic promises.
Educational but friendly – explain ingredients and features in a way anyone can understand.
Sample Messaging Phrases:
“Accessible haircare for everyone.”
“Gentle, effective formulas for all hair types.”
“Enable yourself or someone you love today.”
Visual Guidelines
Photography style: Bright, clear, well-lit images; focus on product.
Logo use: Use the full Enable logo with clear space around it; no distortion or recoloring.
Colors: Use brand colors where possible.
Typography: Simple, easy-to-read fonts; avoid overly stylized type that may reduce legibility.
Dos
Show the product clearly in your content.
Mention key product benefits: sulfate-free, paraben-free, no animal testing, dye free, accessible packaging.
Use authentic testimonials or results if available.
Don’ts
Don’t alter product packaging or logo in images.
Don’t make medical claims or guarantee results.
Don’t use overly filtered or misleading visuals.
