CuraDebt Consumer Debt — 2.5% CPA
CuraDebt connects people with unsecured debt, such as credit cards and personal loans, with participating debt settlement providers for a free, no-obligation phone consultation. CuraDebt has been helping people explore debt relief options since 2001.
The consumer-debt CPA offer
Earn 2.5% of eligible enrolled debt when your referred consumer enrolls and their first program payment clears. Clicks and form submissions alone do not earn a commission under this offer. Payment is through Awin, subject to validation and the applicable program terms.
This offer is for consumer debt only. Previously earned commissions and existing agreed terms remain subject to their applicable agreements. Changes to existing arrangements take effect only after required notice and applicable Awin requirements have been satisfied; this overview does not retroactively change them.
Before starting a new campaign
Submit your ad, presell page or video, traffic source and proposed destination to affiliates@curadebt.com with your Awin publisher ID. New campaigns require written approval before traffic. A presell page or video should explain the free phone consultation and prepare visitors to speak with a counselor. Exceptions require written approval. Existing approved campaigns will receive any required transition notice.
Use only the destination approved for your campaign. The current Awin destination is https://lp.curadebt.com/lp/see-debt-relief-options-awin — obtain your assigned link rather than copying an untagged URL.
Training and creative standards
Free presell-page and video training is available in your CuraDebt affiliate account at https://lp.curadebt.com/partner/training.php. Contact affiliates@curadebt.com if you need access.
Clearly disclose that you may earn a commission. Use real experiences and supported claims. Do not promise savings, approval or a completion date, impersonate CuraDebt, or describe debt settlement as a loan or government program. Free refers to the consultation, not the debt settlement program. Explain that debt settlement can affect credit, creditors may decline to settle, and forgiven debt may be taxable. Do not use incentivized, bot or popup traffic.
Creative requirements: presell first
Every campaign must use a presell that gets people wanting the free, no-obligation phone consultation, not just a form fill. Use a 30-60 second video of a real person, or an image ad that goes to your own presell page.
Pick the format by channel: video for TikTok, Meta, Instagram Reels and YouTube Shorts; an image ad to your presell page for Taboola and Outbrain.
Always disclose the paid referral (for example, "I get a referral fee from CuraDebt"). Do not promise results, savings percentages or timelines, and do not mention government programs or make "erase debt" or "no credit impact" claims.
Consumer debt only: people with $20,000 or more in unsecured debt.
Test 3-5 creatives at about $30 a day, about 20 leads each, and judge them on calls and enrollments.
Email your creatives to affiliates@curadebt.com with your affiliate ID for approval before running. The full Presell Kit (script, first-line examples by affiliate type, presell page outline and rules) is in the CuraDebt affiliate training at https://lp.curadebt.com/partner/training.php.
Referral reporting
View your attributed referrals, available campaign labels, processing status and commission status in your CuraDebt affiliate account. Consumer contact details and click IDs are not displayed. Individual lead/contact updates in Awin are not currently offered. Eligible commissions are reconciled for payment through Awin.
CuraDebt uses referral information received with a submission to reconcile affiliate credit, subject to applicable privacy choices and program terms. Attribution is not guaranteed when referral information is missing. This is not a promise that Awin's redirect or every site service is cookie-free.
Eligible states
This offer excludes CT, GA, IL, KS, ME, NH, NV, OR, SC, VT and WV. Confirm current availability before starting a campaign.
Questions before starting? Email affiliates@curadebt.com.
