Flower Knows

Flower Knows

ID | 81403

Summary

The owner of this account has not written a summary description yet.

Payments

Attribution Period (Cookie Length)

7 Days

Links

Website
General Notes About Commission in Awin1. Commission Structure Basics

Merchant-Set Rates

Merchants on Awin determine commission rates, usually as a percentage of transaction value. Rates vary by industry: fashion retailers might offer 10%, SaaS companies 5% (due to recurring revenue), and luxury brands up to 15% or more to incentivize promotion of high-value items.

Product/Service Variability

Rates can differ across a merchant’s catalog. For example, a beauty brand may offer 12% on full-price makeup but 8% on clearance items, aligning commissions with profitability and sales priorities.

2. Commission Calculation

Transaction-Based Formula

Commission = Transaction Value × Commission Rate. For a $200 sale with an 8% rate, the affiliate earns $16. Note: Transaction value may exclude shipping/taxes (merchant-dependent); some use net amounts post-deductions, others include shipping.

Impact of Discounts/Coupons

Commissions may adjust for discounts. A merchant might honor 10% on a $100 product (earning $10) even when sold at $80, or base it on the discounted price ($8), depending on their setup.

3. Commission Payouts

Payout Thresholds

Awin sets minimum thresholds for payments, varying by method: e.g., $50 for bank transfers, $20 for PayPal. Affiliates must meet these to receive funds.

Payout Schedules

Payments typically occur monthly. After month-end calculations, funds reach affiliates within days (e.g., SEPA transfers in Europe) or up to a week for international methods, subject to processing delays.

4. Commission Tiers and Bonuses

Tiered Structures

Some merchants use tiered rates: an affiliate might start at 5%, rise to 7% after 100 monthly sales, and 10% at 500 sales, motivating higher performance.

Bonus Incentives

Merchants may offer one-time bonuses (e.g., $500 for 100 new customers in a promo period) or quarterly/annual rewards for top affiliates, fostering sustained high performance.

5. Tracking and Attribution

Cookie-Based Tracking

Awin uses cookies to attribute sales. When a user clicks an affiliate’s link, a cookie (with 30-day typical lifespan) is stored. Purchases within this window credit the referring affiliate. For example, a May 1 click with 30-day cookies credits sales through May 31.

Last-Click Attribution

Mostly, the last affiliate link clicked before purchase earns the commission. If a user clicks Affiliate A, then Affiliate B, before buying, Affiliate B is credited. Some merchants use multi-touch models, distributing commissions across touchpoints, but last-click is standard.