Award winning products & amazing value - Join the Iceland Foods Affiliate programme today and earn commission with one of the fastest growing online grocers in the industry


Attribution Period (Cookie Length)

30 Days


Iceland Affiliate Programme

About us

Voted Good Housekeeping Food Awards - Favourite Online Grocery Service Winners 2021 & 2022

Iceland is recognised as the UK’s leader in frozen food and operates over 950 stores across the country, together with a multi-award-winning online shopping service. Iceland prides itself on being a convenient and friendly place to do the family’s fresh, chilled, frozen food and grocery shopping. Iceland has won multiple awards for the quality of its food and service. The retailer was voted the UK’s favourite online grocery service at the Good Housekeeping Awards in 2021 and 2022. Iceland was named the UK’s Best Online Supermarket in a survey by consumer champion Which? In 2022. We are also Feefo Platinum Trusted Service award winners 4 years running.

Since 1970, Iceland has been proudly demonstrating to shoppers just how the Power of Frozen can deliver an extensive choice of high quality, great-tasting food from fine sources around the world at great value prices, while naturally generating low levels of food waste. Research conducted by Sheffield Hallam University suggested that switching to frozen food can reduce household food bills by as much as £250 a year. Iceland has always been a responsible retailer, operating under its ‘Doing it Right’ ethos. The supermarket is committed to doing the right thing in its supply chain and in the way it treats its customers and communities.

Iceland is also committed to minimising its impact on the environment, and contributing to the communities where it operates by regenerating high streets, creating jobs, providing outstanding customer service and giving generous support to a range of good causes. Being one of the fastest growing online grocers, we are excited to bring our award winning products and service to the Affiliate channel. Our core customer base are as passionate about good value as we are, and we intend to allow that passion to guide the way we work with you to make our partnership a mutual success

Exclusive brands:

  • Chiquito
  • Barratt
  • TGI Fridays
  • Greggs
  • Del Monte
  • Ed’s Easy Diner
  • Frankie & Benny’s
  • Hershey’s
  • Slimming World
  • Cathedral City
  • Harry Ramsden’s
  • MyProtein
  • Twisted
  • YO!


Working with Iceland


Programme benefits:

  • Competitive commission rates
  • Free next day delivery when you spend over £40
  • Same day delivery available
  • New Customer Incentives
  • Weekly new creative and banners
  • Weekly newsletters and product offers (marketing pack)
  • Detailed onboarding and Welcome Pack
  • Regular offers and exclusive offers and incentives
  • 30 day cookie window
  • Dedicated AWIN Account Management team


We have a wide range of banners and creative assets that are regularly updated in the UI. For specific banner sizes or requests, please contact us at UK - Iceland <>



Iceland sends weekly newsletters with the latest offers and online exclusives. Additionally, Iceland provides a weekly marketing pack with a breakdown of most reduced products.


Publisher Applications

We process publisher applications on a monthly basis and aim to either accept or decline an application within 30 days of the application date, therefore if you have not received a response after 2 months of applying then please do let us know.

Before being accepted onto the programme, most publishers will be contacted if their profile is unclear to provide further details. 

Please note:

  • New publishers must disclose all promotional activities and URLs. 
  • Publishers must also provide transparency about all traffic sources and the environment that ads are displayed in.
  • Subnetworks specifically will be contacted prior to onboarding to establish whether they can provide a weekly breakdown of sub-publishers for traffic and sales and agree to remove any sub-publishers in violation of our T&Cs.

The following publisher types are not accepted onto the affiliate programme:

  • Browser extensions
  • CSS publishers

Once accepted, publishers will be provided with a detailed Welcome Pack that includes comprehensive brand guidelines.


Deduplication & Brand Bidding

Brand bidding is strictly forbidden unless previously agreed. This includes bidding on brand terms or generic. Publishers caught in unauthorised brand bidding will be removed from the programme and their commission will be declined. We follow a two strike rule and publishers contacted must respond within 24-48 hours to avoid immediate suspension.

Ad-hijacking is strictly forbidden and any publishers caught in this activity will be suspended with immediate effect and all commission will be declined.

Iceland dedupes against PPC generic, CRM, price comparison, CSS and direct partnerships. 



Commission will not be paid on amounts added to customer accounts.

Iceland do not pay commission on VAT, therefore the revenue tracked within the AWIN interface will show total price minus VAT.

Iceland validations are processed on a monthly basis. Furthermore TQ’s that are raised 6 months after the order date will be deemed invalid and declined.


The focus in on new customers therefore we offer the current commission structure:

  • Any new customer sale: 3% of basket value* (with range to increase)
  • Any existing customer sale: 1% of basket value*​

Includes VAT, excludes delivery charges



Feedback support:

If you have any questions or suggestions about the programme we would be happy to hear from you. Please contact UK - Iceland <> with your comments.

Full Programme T&Cs:

For full T&Cs please refer to the Terms tab above.