Kids Pass is the UK’s number one family savings app, trusted by over one million members nationwide.
Our platform gives families access to thousands of exclusive discounts across theme parks, zoos, aquariums, cinemas, restaurants, hotels, holidays, and more - with savings of up to 50% all year round. New members can start their Kids Pass journey for just £1 with a 7 day trial, unlocking instant access to offers that can often cover the cost of membership with a single day out. The Kids Pass app makes saving effortless. Members can browse attractions, use a digital membership card, and redeem offers instantly both in-store and online, helping families enjoy more for less every day.
Headline Offer
£1 for a 7 Day Trial
Families can save up to 50% on the best UK days out with their Kids Pass membership.
Available Offers
In addition to the main £1 trial offer, affiliate partners have access to 100+ brand-specific offers within the ‘My Offers’ area of Awin, making Kids Pass ideal for family, lifestyle, parenting, travel, days out, and deal-focused audiences.
Membership benefits include:
Publisher Guidelines
- You may promote publicly available website content and any offers listed in the ‘My Offers’ section of Awin.
- Brand partners may withdraw promotional availability at any time; publishers will be notified if so.
- Merlin attractions must not be referenced when promoting Kids Pass, including: Alton Towers, Thorpe Park, SEA LIFE Centres, Warwick Castle, LEGOLAND Resorts, LEGOLAND Discovery Centre, London Eye, The Dungeons, Madame Tussauds, Chessington World of Adventures, Blackpool Tower.
Additional Information
- Sales generated via channel-specific promotions (e.g., email-only offers, app download incentives, paid social offers) will be declined.
- Publishers should clearly communicate T&Cs and note that Kids Pass is a subscription service.
- Publishers encouraging users to sign up with the intention of cancelling risk removal from the program.
