Summary

Bluebella is a modern, directional lingerie and nightwear brand, with a design aesthetic that is redefining sensuality. The fashion led collections, which challenge traditional lingerie shapes, are designed primarily for women the 18 – 35 age group.

Primary Region

United Kingdom

Links

Bluebella Affiliate Programme

Bluebella is a modern, directional, lingerie and nightwear brand, designed in-house at our London office. From the initial concept to the final product, the designs have a unique and exciting signature look, that reflects the strength and femininity of the Bluebella woman, and have an aesthetic that is redefining sensuality. Taking inspiration from the catwalk, and created at a price point that makes it highly accessible within the marketplace, our aim is to create lingerie and nightwear that makes every woman feel and look amazing. The collections embody the spirit and vitality of the Bluebella woman.

The directional designs aim to challenge the classic lingerie shapes, to create lingerie that is wearable but fashion led. This is a fashion lingerie brand designed primarily for the 18 – 35 age group, but is lso worn by every woman who believes that age is most definitely just a number.

Autumn/Winter 2018

A heady and intoxicating collection inspired by a strong unwavering sense of self.  With a spirit of attitude and luminous energy, the collection blends together timeless and modern fabrics, with contrasting textures, around a colour palette infused with a crushed berry hue. Inspired and influenced by the exhilarating landscape of a coastal cliff path, the collection creates a feeling of drama and escapism. A lingerie and nightwear collection of modern sensual expression.

Spring/Summer 2018

Inspired by lifestyles that overrule convention and tradition, this is a contemporary collection of lingerie and nightwear with a provocative allure. Midnight shades are enhanced with a cosmetic inspired palette, to create a seductive dalliance on the skin. The provocative undertones blend with the delicate freshness of subtly sheer fabrics, ethereal lace, stretch mesh, and opulent guipure. With an indulgent and luxurious aesthetic, this is an empowering lingerie and nightwear collection that defines a modern generation. Women who wear what they want, when they choose to wear it, a freedom to be worn and enjoyed.

DD+

MORE, a DD-G collection that brings the signature Bluebella styling to the fuller cup. The range showcases a DD+ aesthetic that defies the traditional styling of thicker shoulder straps and unflattering full cups, skilfully designed to give a flattering and supportive fit without compromising on style. 

Swim

Turn heads and make waves in our brand-new swimwear collection. Stylish and sexy swimsuits and bikinis, designed to give beautiful shape and silhouette. From the beach to poolside to pool party, water optional.

Founder 

Emily Bendell the brand founder is regularly featured in the press, as a fabulous example of an entrepreneur who literally started her business as a ‘one woman brand’  and has worked from the ground up to create a multi-million pound business.

The love and passion for the brand is stitched into every item produced. Proud of how far the brand has come, the team never look backwards, striving every day to build the brand profile and success by producing beautiful innovative lingerie and nightwear that is affordable and quite simply fabulous to look at and to wear.