Summary

Bluebella is a modern, directional lingerie and nightwear brand, with a design aesthetic that is redefining sensuality. The fashion led collections, which challenge traditional lingerie shapes, are designed primarily for women the 18 – 35 age group.

Primary Region

United Kingdom

Links

Bluebella Affiliate Programme

Bluebella is a modern, directional, lingerie and nightwear brand, designed in-house at our London office. From the initial concept to the final product, the designs have a unique and exciting signature look, that reflects the strength and femininity of the Bluebella woman, and have an aesthetic that is redefining sensuality. Taking inspiration from the catwalk, and created at a price point that makes it highly accessible within the marketplace, our aim is to create lingerie and nightwear that makes every woman feel and look amazing. The collections embody the spirit and vitality of the Bluebella woman.

The directional designs aim to challenge the classic lingerie shapes, to create lingerie that is wearable but fashion led. This is a fashion lingerie brand designed primarily for the 18 – 35 age group, but is lso worn by every woman who believes that age is most definitely just a number.

Autumn/Winter 2017 Known for designs that embrace and push boundaries, the latest Bluebella collection takes the female form on a journey of unpredictable pleasure. Inspired by the fluidity and movement of the body, the collection focusses on modern femininity. Using the body as a source of inspiration, fabrics such as chiffon, satin, mesh and lace create progressive pieces designed to mirror how the body feels, moves, and connects. The spirit of the collection is brought to life through a blended colour palette of rose dust and midnight hues, to stir the imagination creating light and shadow against the skin.

MORE, a DD-G collection that brings the signature Bluebella styling to the fuller cup. The range showcases a DD+ aesthetic that defies the traditional styling of thicker shoulder straps and unflattering full cups, skilfully designed to give a flattering and supportive fit without compromising on style. 

The attention to detail that goes into each collection is reflected by the increasing number of stockists of Bluebella.  Accounts include Selfridges, House of Fraser, Fenwicks, Next/Lipsy, Brown Thomas, ASOS, Figleaves, and Zalando.  The number of international stockists has risen by 420% over the last 12 months, with new stockists from the US, Hawaii, Russia and Scandinavia.

The latest collections were photographed by renowned photographer Alisa Connan and express the stylish, confident woman who identifies with Bluebella. Regular exhibitors at the Lingerie Edit in London, the brand will also be exhibiting in Paris, New York and London.

Emily Bendell the brand founder is regularly featured in the press, as a fabulous example of an entrepreneur who literally started her business as a ‘one woman brand’  and has worked from the ground up to create a multi-million pound business.

The love and passion for the brand is stitched into every item produced. Proud of how far the brand has come, the team never look backwards, striving every day to build the brand profile and success by producing beautiful innovative lingerie and nightwear that is affordable and quite simply fabulous to look at and to wear.