Bluebella is a modern, directional lingerie and nightwear brand, with a design aesthetic that is redefining sensuality. The fashion led collections, which challenge traditional lingerie shapes, are designed primarily for women the 18 – 35 age group.
Bluebella is a modern, directional, lingerie and nightwear brand, designed in-house at our London office. From the initial concept to the final product, the designs have a unique and exciting signature look, that reflects the strength and femininity of the Bluebella woman, and have an aesthetic that is redefining sensuality. Taking inspiration from the catwalk, and created at a price point that makes it highly accessible within the marketplace, our aim is to create lingerie and nightwear that makes every woman feel and look amazing. The collections embody the spirit and vitality of the Bluebella woman.
The directional designs aim to challenge the classic lingerie shapes, to create lingerie that is wearable but fashion led. This is a fashion lingerie brand designed primarily for the 18 – 35 age group, but is lso worn by every woman who believes that age is most definitely just a number.
Emily Bendell the brand founder is regularly featured in the press, as a fabulous example of an entrepreneur who literally started her business as a ‘one woman brand’ and has worked from the ground up to create a multi-million pound business.
The love and passion for the brand is stitched into every item produced. Proud of how far the brand has come, the team never look backwards, striving every day to build the brand profile and success by producing beautiful innovative lingerie and nightwear that is affordable and quite simply fabulous to look at and to wear.